Arifa Febriyanti is the Head of Digital Ecosystem Partnership at XL Axiata. Prior to this role, she was entrusted to lead the IoT business within the Digital Services Group as Head of IoT in 2014. She was responsible in running the IoT business including the development of M2M Ecosystem, Platform Operation and applications in IoT. She led XL to achieve "The Best M2M Services" in Selunar Congress 2016 and as a finalist for "Customer Experience Innovation" in IBM Marketing Awards 2016. Before she joined IoT, she worked nearly 18 years in the telecommunications industry in Indonesia.