Day 1: eCommerce - Marketing

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eCommerce: Marketing, Thursday 3 May 2018

OPENING KEYNOTE PLENARY: A CASHLESS FUTURE

08:50

Chair’s Opening Remarks

interview
09:00

Going Cashless: Interviews with Central Banks in Asia about their cashless strategies

  • Exploring how monetary policy is changing
  • How can central banks support these changes?
09:40

How is technology working to enable a cashless society?

  • Technology innovations which will change the payments landscape
10:00

Banks & Technology Panel Debate

  • Now you have heard from both we will now bring together both sides to explore the challenges that are being faced in the move towards a cashless adoption.
  • Both sides will explore what the future of a cashless society looks like in societies which are heavily reliant on cash.
10:30

The effect of Modernisation of Digital Payments and what this means for the future

  • Is there opportunity for a degree of consolidation in the payments industry?
  • How can blockchain facilitate value transfer to further disrupt the payments ecosystem?
  • Digital ID: Is it the future for digital payments?
10:50

Networking Break

SEARCH

Panel discussion
eCommerce: Marketing
11:40

Panel: How search marketing for eTailers is changing, and what they need to do to keep up

  • How has Google improved its shopping suite for retailers?
  • Individual product indexing: Why this isn’t practical at scale, and what to do about it
  • Main menu navigation: How to ensure this is SEO-optimised
  • How to ensure product descriptions are up to par
eCommerce: Marketing
12:20

The impact of AI on the future of search in e-commerce

  • Why AI is not a marketing channel
  • How are developments in AI changing search marketing?
  • Is AI search primarily focussed on images? How will it affect text search in eCommerce?
eCommerce: Marketing
12:40

Start-Up Elevator Pitches

12:50

Lunch

14:10

Roundtable Discussion Session

Now’s your chance to get really interactive. Choose one of our tables and join the discussion.
15:00

Networking Break

SOCIAL MARKETING

Kenneth Bishop
eCommerce: Marketing
15:40

Pinterest, Instagram and the rise in visual-first social discovery

  • How social has changed the marketing funnel, and what retailers need to do to make the best of it
  • How social media has made niche brands like Mansur Gavriel and Glossier famous, and what large retailers can learn from them
  • How retailers can change their buying strategies based on brand that do well on social media
Panel discussion
eCommerce: Marketing
16:00

Panel: What is the future of social media for eTail?

  • The impact of social discovery on the emergence of trends: How social accelerates emergence of new trends, and what retailers can do to ensure they respond to this quickly
  • The social stamp of approval: What brands need to do to ensure they’re credible amongst social influencers
  • How social media has changed the power balance: Why retailers now need to ensure their product selections reflect, rather than dictate, consumer trends
Emily Hamilton, Founder, Supernova.xyz
eCommerce: Marketing
16:40

Start-Up Elevator Pitches

SOCIAL COMMERCE

eCommerce: Marketing
16:50

Recreating a live shopping experience on social platforms

  • How shopping as entertainment is being reinvented for a generation with short attention-span and many options for content
  • What it takes for live-streaming shows to actually work
  • A look into Amazon’s Style Code Live: How well is it working?
  • Live-streaming shopping apps: How retailers can use them effectively
eCommerce: Marketing
17:10

Video: More than just advertising

  • How does shoppable video work?
  • How to balance plot with product
  • How to ensure a smooth jump from the video to the shopping screen
eCommerce: Marketing
17:30

Purchasing directly on social media platforms: Why is it not more popular?

  • Are social media platforms at the wrong end of the platform problem, or are social platforms just not suitable for direct sales?
  • Are there cases where buying on social platforms has worked well? If so, why?
  • Will buy buttons ever become mainstream?
eCommerce: Marketing
17:50

Start-Up Elevator Pitches

18:00

Networking Drinks Reception

last published: 21/Nov/17 14:45

 

 

 

 

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GET READY TO GO SEAMLESS IN 2018

To discuss the show and reserve your space contact Audrey Leong now on  +65 6322 2786  or email  audrey.leong@terrapinn.com

 

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