Retail: Shops & Department Stores
Panel: How to create multi-sensory experiences to fully engage shoppers
- What can retailers do to determine the small changes which lead to large differences in sales?
- What is nudge theory and how can this be applied to in-store retail?
- Going beyond distinctive scents and mood music: What easy wins are available for retailers to increase sales?
- How can retailers provide novelty in the multi-touch environment, while ensuring high standards?
Moderator: Kenneth Tan, HOD, Retail Asia Publishing Pte Ltd