Personalisation at point-of-sale: Putting customer data front and centre at checkout
- Ensuring data accuracy: The importance of verifying correct data at POS to ensure any in-store interactions contain relevant information
- Creating personalised offers based on previous purchases
- Providing product recommendations based on shopper’s past purchases
- Embedding instructional content into digital receipts to reduce returns
Adrien Desbaillets, President & Co-Founder, Salad Stop!