Oliver Woods | Director of Digital & Social Strategy
Red2digital

Oliver Woods, Director of Digital & Social Strategy, Red2digital

Oliver is a digital strategist with 10 years of experience in advertising. Currently Director of Digital & Social Strategy at startup agency Red2 Digital, Oliver has worked around Asia-Pacific at firms like Y&R, GroupM and Leo Burnett. His work has been recognised at Cannes, Effies and IAB award shows. He loves to eat mì quảng whilst sipping a soda chanh.

Appearances:



Seamless Vietnam 2017 - Day One @ 14:35

A guide to best-in-class content marketing for e-commerce

  • Raising your brand awareness through successful custom content
  • How to boost your SEO on a budget through content
  • How can great content help build your customer base and attract new business?
  • Customer generated vs editorial content

Seamless Vietnam 2017 - Day Two @ 16:00

How to engage your audience effectively through social channels: marketing, technology and management

  • Building a powerful online brand to attract & engage new clients
  • Helping brands target buyers in a more interpersonal and holistic fashion
  • Using social media to drive conversation, positive controversy and rapidly scaling up organic reach

Seamless Vietnam 2017 - Day Two @ 16:30

M-Commerce: why the future of Vietnamese commerce is social and mobile first

  • Advantages and challenges for the development of m-commerce in Vietnam
  • The rise of social commerce in Asia
  • The power of sign-ups: creative ways to encourage customer account creation
  • Contextual data and the power of real-time site personalisation
  • The future of customer support in a real-time commerce environment

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