Zeeshan Idrees | Emea Retail Director
Salesforce

Zeeshan Idrees, Emea Retail Director, Salesforce

Zeeshan Idrees leads retail industry Go To Market strategy for Salesforce in EMEA region (Europe and Emerging Markets). Zeeshan brings board level experience in advising leading Retailers (Fashion and Grocery segments) across the globe, on Omnichannel and Digital Transformation strategy, as well as helping shape innovative product investment and strategic partner relationships.

Appearances:



Seamless ME 2019 day 1 @ 14:20

PANEL: ‘Dear first name…’ Driving a better ecommerce experience with personalisation

  • Hyper-personalising your content to nurture prospective customers with relevant messaging
  • Understanding the true intent and context of each visitor with behavioural tracking
  • Personalising product results for customers through the search box and capitalising on the data
  • Auto-suggesting and recommending content: helping customers to make a selection
  • Customising the homepage to drive conversion
  • Automatically analysing and applying insights from your data
last published: 15/Apr/19 13:15 GMT

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