Yasser Eldahmy | Head Of E-Commerce Egypt And North Africa
Reckitt Benckiser

Yasser Eldahmy, Head Of E-Commerce Egypt And North Africa, Reckitt Benckiser

Yasser Tharwat El-Dahmy is the Head of E-Commerce North Africa at RB, world's leading consumer health and hygiene company, with well-loved brands such as, Dettol, Durex, Scholl & many others. Yasser believes that E-commerce is the future of retailing, His professional background lies within Business Development and retail sales, while spearheading cross functional teams and structuring Go To Market strategies to lead Reckitt Benckiser's E-commerce business across the region of North Africa.


Seamless ME 2019 day 2 @ 15:10

PANEL: The next chapter of mobile optimisation

  • Understanding the changing shopping behaviour of the mobile-first consumer
  • Smarter chatbots and mobile messengers to deliver a better quality, more personal mobile experiences
  • Integrating augmented reality into your mobile channel to drive sales
  • Apps v’s mobile sites: discovering what will increase customer retention
  • Understanding “mobile-first indexing” to successfully create a mobile marketing strategy
last published: 15/Apr/19 13:15 GMT

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