Tom Bowers | Co-Founder
Observatory

Tom Bowers, Co-Founder, Observatory

Creative pioneer, thought leader and innovator in the Broadcast, Social, TV and Brand engagement space with 20+ years media industry experience. Having a niche mix of traditional TV programming production expertise fused with executive digital engagement, content and emerging technology understanding most recently into immersive user and fan experiences in VR, AR, Projection Mapping, Projection Domes & Holograms.

Appearances:



Seamless ME 2019 day 1 @ 14:20

PANEL: Introducing the new ROI- Return on Involvement

  • Measuring ‘Return on Involvement’ and developing a highly involved customer
  • Understanding your customer’s motivations to build long lasting experiences
  • Avoiding overinvestments that provide an underwhelming solution
  • Keeping shopping as human and visual as possible
  • Using technology as an enabler and connector of experiences
  • Creating immersive customer journeys that enhance brand affinity
  • Employing automation to ask the right questions rather than analysing the wrong answers to enhance brand experience
  • Case Study: turning participation into a strategy
last published: 15/Apr/19 13:15 GMT

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