Susana Inarejos | Client Partner
Publicis Sapient

Susana Inarejos, Client Partner, Publicis Sapient

Susana Inarejos is a seasoned Digital Marketing and Technology expert with over 15 years of experience. 

She has worked for Publicis Groupe for over 7 years holding various positions as Head of Digital in Digitas LBi UK and currently works as Client Partner at Publicis.Sapient MENA.

Susana has worked as Head of Digital Performance for Ogilvy Dubai with key clients such as IBM and Abu Dhabi Tourism. Previously she also held the position of Director of Digital Platforms at Dubai Tourism, being responsible for the main website of Dubai www.visitdubai.com. Susana also has lead online marketing for the region’s largest Ecommerce company, Souq.com, where she worked as Regional Head of Digital.

Amongst her clients she has lead digital strategies and transformation for the likes of British Airways, Emirates Airlines, LAN Airlines, BT, Tesco, Vodafone, Jumeirah, Nakheel, Barclays, Europcar, Philips, NH Hoteles, and more recently Emaar Hospitality.

Susana holds a BEng Hons in Software Engineering and MSc in Interactive Technologies for E-commerce both from Edinburgh Napier University.

Susana is in addition an avid entrepreneur, she was Co-founder and CEO of Goletworld Ltd, a pioneer company in Spain focused on short term rentals. 

Susana has also spoken at many public events such as Internet World in London, Search Marketing Expo in London and Madrid, and MASHUP in Kuwait.

Appearances:



Seamless ME 2019 day 2 @ 14:45

PANEL: Traversing the evolving conversational commerce ecosystem

  • Building brand preference and affiliation with bots and intelligent assistants
  • Understanding EoT (Engagement of Things) and embracing the click to purchase within messaging apps
  • Seamlessly integrating conversational commerce into your customer service strategy
  • Creating a two-way conversation between brand and customers: AI, chatbots, live video, messaging apps
  • Analysing why consumers love voice assistants and how to capitalise on it
last published: 15/Apr/19 13:15 GMT

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