Sarah Jones | Founder And Chief Executive Officer

Sarah Jones, Founder And Chief Executive Officer,

‘A true entrepreneur is a doer, not a dreamer’. chief Sarah Jones is living proof of this. Bitten by the bug at just 14, Sarah set up a profitable eBay business importing items from across the globe and selling in the UK, igniting a love for e-commerce and developing an acute business mind in the process. 
Four years later, a degree in Economics at Edinburgh University beckoned, which not only heightened Sarah’s financial acumen, but also her highly competitive nature! Her placement at Deloitte London in the retail M&A team led to an international secondment in the Middle East just a few years later. 
Which is where the story really begins, and to a point, where Sarah the CEO figure emerges. Described by her friends, as “a relentless enterprise of fresh ideas and innovations” she’s never lost the thirst for clinching a business deal first hand and is a self-confessed workaholic. Her phone is never off, her mind is always active and her passion to drive the business forward is unrivaled. 
Spotting a gap in the e-commerce market on arrival, Sarah secured funding for her start-up in a matter of months, growing it rapidly into the lifestyle hub for the every-women that it is today.


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