Ronaldo Mouchawar | Chief Executive Officer And Co-Founder

Ronaldo Mouchawar, Chief Executive Officer And Co-Founder,

Ronaldo Mouchawar is the co-founder and CEO of, an Amazon company and a leading online retail and marketplace website in the Middle East.

Since co-founding in 2005, Ronaldo has overseen the company’s aggressive expansion over the years. As the pioneer of ecommerce in the region, Ronaldo led along a journey from an auction site to a retail portal and marketplace for third-party sellers, thus fueling the entrepreneurship and technology ecosystem for more players to enter the ecommerce space. Since its acquisition by Amazon in March 2017, has continued to bring more products and offerings to consumers together with the best customer experience, retaining its position as the first choice for millions of online shoppers in the Middle East.


Seamless ME 2019 day 1 @ 11:35

KEYNOTE INTERVIEW The new normal for commerce: what will shopping look like in 2030?

  • How is technology shaping shopping?
  • Creating new efficiencies with backend technology improvements
  • Combining automated warehouses with new pickup and delivery options to reduce fulfilment times and changing consumers’ definition of immediacy
  • Simplifying returns making it far less painful for retailers and consumers alike
  • Deploying AI and ML across the entire supply chain, optimising the most inefficient parts of retail
  • Generating natural language text and voice for search to flawlessly match the intent and preferences of the shopper
  • Allowing shoppers to visualise products on their faces and bodies, and in their homes, with AR
  • Start-ups: delivering the capabilities that will enable new shopping experiences and providing greater competition for established brands that must now be nimble enough to compete
last published: 15/Apr/19 13:15 GMT

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