Mohamed Hassib | Hardee'S - Regional Marketing Manager Mena
KUWAIT FOOD COMPANY (AMERICANA)

Talented Marketer, passionate videographer and movie maker, Mohamed Hassib is the Regional Brand and Digital Marketing Manager of Americana’s QSR brand Hardees. Hassib has over 10 years of combined experience across EU, MENA and the GCC in digital marketing, mobile search, social media and digital transformation of brands leading large scale marketing projects in various verticals such as Travel, Automotive, F&B and Finance.
A born and raised techie who latched on to the digital world since he joined Yahoo! Inc in 2011, Hassib oversaw the search advertising operations teams in EMEA. In 2014, he joined the digital world of the banking sector where he was the Digital Marketing Manager of Commercial International Bank (CIB), the largest private-sector bank in Egypt.