Melissa Jarvinen | Chief Marketing Officer
Novo Cinemas

Melissa Jarvinen, Chief Marketing Officer, Novo Cinemas

Melissa joined Novo Cinemas in January 2018 as the Sales and Marketing Director. She is responsible for the sales, marketing, PR and communications, and business development efforts of the company. In addition to strategic business development efforts, she directs media relations, branding, advertising and website/social media development with her team.
She has over 20 years of experience in the marketing and advertising industry both from agencies as well as hospitality. Prior to joining Novo Cinemas, Melissa was a Director of Marketing for FIVE, Palm Jumeirah. Melissa has a Master’s Degree with an upper merit qualification in ‘Marketing Communications’ acquired from Middlesex University, Dubai, UAE.
Eager to share her talents and resources with others, Melissa is a great team leader and has seen Novo Cinemas to great heights with a fresh approach and new, exciting marketing strategies in her short time with the company. She is looked up to by her team and is highly supported by the company’s CEO and CFO. She is an outstanding mentor and has many plans in the pipeline for the company and its’ grand extension plans.

Appearances:



Seamless ME 2019 day 2 @ 15:00

PANEL: Martech: how to avoid being blinded by technology

  • Investing in intelligent content ensuring it is targeted, optimised and activated across all devices and marketing slack
  • Using AI to process reams of unstructured data
  • Integrating chatbots into your marketing strategy to handle more complex products and transactions
  • Advancing mobile marketing analytics
  • Extending multi-touch attribution (MTA) to provide a holistic measurement framework: identity management, data integration and analytics
last published: 15/Apr/19 13:15 GMT

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