Marina Parac | Chief Executive Officer

Marina Parac, Chief Executive Officer,

Passionate entrepreneur and creative mind behind, mass customization platform that allows woman to design their own dress. Born and raised in Croatia, educated in Croatia, Austria and Japan. Spent 12 years in project management, mainly in banks, worked on projects across 2 regions, EU & MENAP, in more than 30 countries. Started entrepreneurial journey in 2017. Lives and works in Dubai since 2015.


Seamless ME 2019 day 2 @ 11:20

PANEL The changing B2B buyer

  • The stats: B2B ecommerce will reach over $6.6 trillion by 2020
  • Examining the huge potential surrounding B2B and what’s driving the excitement
  • Recognising the fundamental differences between B2C and B2B systems – one doesn’t fit all
  • Changing the mindset of traditional businesses and SMEs alike
  • Offering self-service access, better delivery/inventory insight and an all-round improved customer experience
  • Incentivising to convert legacy customers to online efficiency
  • Reassessing your B2B sales process to meet CX expectations
  • Adapting your payment options for B2B customers
last published: 15/Apr/19 13:15 GMT

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