Laurent Guitart has 21 +years of experiences in retail: wide experiences across all retail industry Hypermarket, central purchase and leading International franchise of Convenience store.
Currently, Laurent is the CEO of Convenience Arabia, Circle K master franchise in UAE. After joining the team in 2015, Laurent implemented numerous successful programs into Head Office support, he redefined Company Strategy Mission & Vision with a deep reorganization of management team. He improved purchase & operation platform resulting substantial revenue & margin increase and streamlined partners & suppliers relationship. Under Laurent leadership Circle K got awarded Best Retail Convenience Chain in UAE 2 years in a row 2017 and 2018 respectively.
He grew the business to 35 Convenience stores, signed premium locations as Souk Madinat Jumeirah, Queen Elisabeth II Hotel and also partnered with Dubai Summer Sport Event in Dubai World Trade Center. Therefore number of Circle K customers enlarged from 4.6 to 6 million per annum.
To improve customers’ journey in Circle K, Laurent takes part in cashless program across all branches since October 2017.
Prior to join Circle K Laurent was the General Manager of retail subsidiary of DAS Holding based in Abu Dhabi. DAS Holding is one of the biggest investment company in the region, having business in different fields like MEP & Engineering, Clinic, hospitality…. Laurent ‘missions was to revamp the overall retail organization of DAS Holding, to rebrand their chain of convenience and supermarket, and to open their first Hypermarket in Al Reef.
From 2006 to 2011 Laurent was in charge of Hyperpanda nonfood purchase & merchandising department in Dubai Festival City branch.
Prior to 2006 Laurent was Head of nonfood in Geant Casino in France for a period of 8 years.
Laurent holds a Bachelor of Commerce and retail with a Major in Negotiation from Rive Gauche University, France, 1998 and he’s a resident of Dubai for the last 13 years.