Elisa Ramirez is Head of Digital in Sacoor Brothers, apparel retailer with presence worldwide. Previously, she was partner at Webtrekk Analytics, a customer intelligence firm specialized in Analytics and Marketing Automation. She has also worked in Nielsen in advertising measurement.
Elisa has a Bachelor Degree with Honours in Sociology and Behavioural Sciences by University of Abertay (Scotland) and holds an Executive Program in IOT (Internet of Things) from The Valley Digital Business School and has undertaken an Digital Analytics program by the University of British Columbia.
She has been a co-author of the white book for the apps and mobile sites as part of the Mobile Marketing Association and contributor to the mobile commission of the IAB and it is an active lecturer on Mobile and digital analytics programs in several academic institutions.