Elie Milan | Director of Commerce
Publicis Media

Elie Milan, Director of Commerce, Publicis Media

Technically creative, Elie started his career as a supply chain consultant focusing on tailoring and implementing software solutions to optimize different operational aspects of the supply chain cycle. He then joined Publicis in 2012 to lead on the newly established paid social practice (Social Performance). Over the years, the unit grew to become MENA’s leading paid social practice and continues to serve a 40+ client portfolio across the group’s agency brands, regionally and globally, including partners such as P&G, Samsung, Mars Foods, Visa etc.
In 2015, Elie relocated to Dubai and joined PM Precision, the group’s programmatic trading desk to lead on data driven performance and strategy for the practice working with strategic partners such as Visa, McDonald’s, Toyota, Etihad Airlines Global, Adidas and Samsung.
Today, Elie is bundling his 11+ years of technical, supply chain and performance media experience as Commerce Director at Publicis Media, helping brands navigate the complexity of Omni-channel retail from strategy to measurable success.


Seamless ME 2019 day 2 @ 14:45

PANEL: Traversing the evolving conversational commerce ecosystem

  • Building brand preference and affiliation with bots and intelligent assistants
  • Understanding EoT (Engagement of Things) and embracing the click to purchase within messaging apps
  • Seamlessly integrating conversational commerce into your customer service strategy
  • Creating a two-way conversation between brand and customers: AI, chatbots, live video, messaging apps
  • Analysing why consumers love voice assistants and how to capitalise on it
last published: 15/Apr/19 13:15 GMT

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