Technically creative, Elie started his career as a supply chain consultant focusing on tailoring and implementing software solutions to optimize different operational aspects of the supply chain cycle. He then joined Publicis in 2012 to lead on the newly established paid social practice (Social Performance). Over the years, the unit grew to become MENA’s leading paid social practice and continues to serve a 40+ client portfolio across the group’s agency brands, regionally and globally, including partners such as P&G, Samsung, Mars Foods, Visa etc.
In 2015, Elie relocated to Dubai and joined PM Precision, the group’s programmatic trading desk to lead on data driven performance and strategy for the practice working with strategic partners such as Visa, McDonald’s, Toyota, Etihad Airlines Global, Adidas and Samsung.
Today, Elie is bundling his 11+ years of technical, supply chain and performance media experience as Commerce Director at Publicis Media, helping brands navigate the complexity of Omni-channel retail from strategy to measurable success.