David Quaife | Managing Director Mena

David Quaife, Managing Director Mena, Practicology

David Quaife runs Practicology’s Middle East division based in Dubai. He has considerable expertise in creating seamless customer journeys across online and offline touchpoints for consumers in the Middle East region, having worked for two of its major retail players.
He joined Practicology in October 2018 from Landmark Group, where he was Head of Omnichannel at Home Centre; with responsibility for the retailer’s entire digital strategy including ecommerce, digital marketing and in-store digital. The site has won multiple awards in his time there, including Website Launch of the Year at the 2016 Seamless Awards, and Most Admired Online Retailer at the 2017 RetailME Awards.
Prior to this he was Head of Ecommerce for Alshaya’s Mothercare business, with responsibility for its online presence in both the Middle East and Russia; including owning the P&L for both sites.
Earlier in his career, David Quaife spent a decade working in the UK for retailers such as Amazon and Dixons Carphone.


Seamless ME 2019 day 1 @ 15:00

Navigating the balance between profit and retail CX

  • Reinventing to meet the demands and expectations of their customers v’s the cost at hand
  • Staying relevant by asking customers what they want
  • Building intelligent customer feedback strategies
  • Utilising tech advancements to gather reliable data and business insights
  • Making feedback an integral part of your CX plan: capitalise on comprehensive data collection
  • Understanding the bottom line: positive customer experiences drive sales
last published: 15/Apr/19 13:15 GMT

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