Cornel Dixon | Head of Middle East & Africa

Cornel Dixon, Head of Middle East & Africa, Backbase

Cornel Dixon advises large enterprises, primarily banks and insurance companies on all continents on how to make their digital ambitions a reality. Often they have many challenges, like existing legacy systems and silo-ed architectures. He helps them by designing digital transformation programs which are feasible, tailored, creative and have instant business value.
Cornel  is responsible for the expansion of the Backbase footprint in Middle-East & Africa and by making sure existing customers are extremely satisfied, the market is familiar with our offering and prospects become believers.


Seamless ME 2019 day 1 @ 15:40

APIs: reinventing the future of customer experience

  • Using APIs to create connected experiences
  • Transforming products into platforms
  • Working with 3rd parties to digitise the user experience
  • Triggers everywhere: delivering cross app interoperability ensure seamless experiences

Seamless ME 2019 day 2 @ 14:00

PANEL: The huge differentiator: redefining the playing field with analytics

  • Taking the lead with advanced analytics rather than playing catch up
  • Advancing agility, competitiveness and interoperability
  • Making smart, targeted investments to stand out from the crowded marketplace
  • From customers to risk to financing to workforce management: integrating analytics across the entire infrastructure
  • Competing with the emerging digitally native competitors
  • Riding the tide with the newer nimble players.
last published: 15/Apr/19 13:15 GMT

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