Bassem Nassif | Head Of Marketing, Vas Content & Partnerships
Orange Egypt

Bassem Nassif, Head Of Marketing, Vas Content & Partnerships, Orange Egypt

Experienced strategist with a demonstrated ability to develop and communicate successful executive-level strategies in rapidly evolving telecommunications markets. 15+ years marketing and business development experience with valuable skills and experience in a number of key areas. Leading the digital transformation for the value added services adapting to the new trends in the market with the power of partnerships with the OTTs. Real examples from alliances were created to deliver on the telco’s KPIs including all entertainment platforms reaching to the end user with a full-fledged proposal matching the daily needs. Creating an ecosystem includes proper economic modelling maintaining the long term relation with all partners ranging from start-ups to OTTs.


Seamless ME 2019 day 2 @ 15:00

PANEL: Creating a winning digital marketing strategy

  • Seamlessly combining digital and physical delivery channels
  • Looking towards optichannel marketing
  • Incorporating social networking platforms with mainstream banking
  • Contextualising campaigns with relevant, interactive content marketing
  • Understanding increasing complex consumer decision behaviour to optimise conversion rates
  • Deriving insight from multiple sources simultaneously using big data, predictive analytics and consumer insight
last published: 15/Apr/19 13:15 GMT

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