Andy Letting | Global Head Of Digital Acquisition And Retention
Jack Wills

Andy Letting, Global Head Of Digital Acquisition And Retention, Jack Wills

A senior digital marketing professional, Andy Letting has been working in the industry for over 15 years. Driven by results, Andy has extensive senior management experience and is successful in strategic leadership, change management and digital channel development in the media, gaming and travel sectors. Andy began his career at Bauer where he worked his way up to become CRM Mobile Manager. He has also worked with Sony Music Group, Ladbrokes, Sky, Avis Budget Group, Not On The High Street and most recently Jack wills where he is Head of Digital Marketing. 

He is now close to completing his Master’s Degree in Digital Communication and Media/Multimedia at Manchester Metropolitan University. 

Andy completed his Diploma in digital marketing in 2010 and has since been lecturing at The Institute of Direct and Digital Marketing where he is now also a member of the exam board.  


Seamless ME 2019 day 1 @ 09:40

PANEL: How to go viral: influencer marketing

  • Including influencers in the entire marketing process for deeper insight and alignment
  • Choosing the right influencer to drive authentic engagement and brand loyalty
  • Maximising return on investment by creating a measurement framework
  • Actively engaging with consumers through user generated content
  • Understanding the rules and regulations of influencer marketing
  • Giving your brand a voice across all channels: scaling your social media exposure
  • Delivering true, authentic engagement via real experiences

Seamless ME 2019 day 1 @ 14:55

AI: revitalising and automating email marketing

  • Gaining insight into your customer’s insights and needs to deliver customised experiences
  • Performing more robust testing
  • Identifying trends in real time with machine learning: subject lines, email content, send times, frequencies, calls to action
  • Driving click and conversation rates in real time
  • Accelerating emails with chatbots for high-quality conversation
  • Understanding the general data protection regulation (GDPR) and the impacts to your marketing strategy
last published: 15/Apr/19 13:15 GMT

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