Seamless Ecommerce Agenda

 
 

Day One – ROADMAP TO THE FUTURE  

Monday 17th June 2019 

 

Host: Mohamed El-Guindy, 
Information Security Advisor, UNDOC, Egypt

DIGITAL MARKETING AND DYNAMIC OFFERS

12:00  
PANEL: Loyalty – getting creative
  • Conquering the major hurdles with loyalty longevity
  • Improving customer retention through personalised reward systems
  • Capitalising on data availability to predict and personalise services
  • Understanding increasingly complex consumer decision behaviour to optimise conversion rates
  • Incentivising consumers to purchase with real-time promotions and offers
12:20
A frictionless customer experience
  • Focusing on the individual first and then the product
  • Developing an effective omni-channel CX strategy
  • Providing consistent, meaningful experiences to customers at every touch point
12:40
Creating value through dynamic pricing 
  • Maximising revenue whilst minimizing costs with flexible pricing 
  • Strengthening brand value through implementing personalisation and localisation 
  • Utilising datasets and algorithms to set optimal product pricing
13:00
Driving sales with personalised marketing
  • Constructing powerful and effective personalised adverts with dynamic retargeting
  • Inspecting your conversion pathways -where are you going wrong? 
  • Reducing basket abandonment and pushing demand with enticing retargeted offers
  • Preparing for change as voice-led and image-led searching gains traction
13:20
How to go viral​
  • Choosing the right influencer to drive authentic engagement and brand loyalty
  • Maximising return on investment by building a measurement framework
  • Actively engaging with consumers through user generated content
  • Giving your brand a voice across all channels
 

13:40 Networking lunch  

 

SHIPPING, RETURNS AND LAST MILE

14:40  
PANEL: Rethinking the entire supply chain
  • Establishing a customer-focused omni-channel strategy from packaging to last mile delivery
  • Broadening visibility with real-time tracking and improved traceability
  • Confronting the logistical and economical challenges stifling innovation
  • Utilising disruptive data-driven technology, including machine learning, artificial intelligence and IoT
15:00
Removing the pain from returns
  • Offering free returns and tracking to make customers feel valued 
  • Utilising customer feedback to increase loyalty
  • Improving efficiency with automated warehouses and new pickup options
  • Leveraging physical stores as product return hubs to offset inflated costs
15:20
Delivering efficiency with the ‘future’ warehouse
  • Using software as a key driver for logistics automation
  • Calculating the infrastructure, volume and network requirements for expansion
  • Enabling an efficient distribution model for retailers with urban fulfilment centres
  • Understanding how the shared economy will affect last mile delivery

CONVERSATIONAL COMMERCE

15:40
PANEL: Automating the user-experience
  • Incorporating chatbots as the users first point of call
  • Driving additional commerce through offering 24/7 automated support
  • Employing machine learning optimisation to provide increased personalisation
  • Revolutionising the entire purchasing experience with hands-free AI
  • Collaborating with leading tech companies for consumer convenience
16:00
Shortening the distance between prospect and purchase
  • Minimizing clicks to purchase through voice-based purchasing  
  • Gaining a competitive advantage through the ability to foresee user behaviour
  • Accelerating commerce through hands-free conversational interfaces like Alexa, Google Assistant and Facebook Messenger
  • Establishing greater customer intimacy with voice-based assistants
 
 
 

Day Two – THE NEW DIGITAL LANDSCAPE  

Tuesday 18th June 2019 

 

Host: Mohamed El-Guindy, 
Information Security Advisor, UNDOC, Egypt

PAYMENTS, SECURITY AND CHECKOUT

11:40  
PANEL: Unearthing the new digital payment platforms
  • Recognising the need to offer an array of viable payment options
  • Transitioning from offline to online payments 
  • Balancing the new necessities; user experience, convenience and security 
  • Maintaining a customer-centric attitude when launching multiple-device payment strategies
  • Examining the reality of a one-click payment strategy
12:00
Developing a seamless payment experience 
  • Establishing secure, convenient and rewarding payment systems
  • Establishing optimised fields, autofill and vertical alignment across all platforms
  • Increasing conversion rates and re-enforcing customer confidence through streamlined payment processes
  • Offering cart management options at checkout
12:20
Securing against fraud with technology​  
  • Developing a resilient data protection framework and fraud management strategy 
  • Overcoming the threat of identity fraud with trackable identities on a shared system
  • Strengthening your safety net with an effective loss-prevention programme
  • Balancing increased security measures with a seamless flow  

MOBILE OPTIMISATION

12:40
PANEL: Revolutionising m-commerce platforms
  • Constructing powerful and effective personalised adverts with dynamic retargeting
  • Inspecting your conversion pathways -where are you going wrong? 
  • Reducing basket abandonment and pushing demand with enticing retargeted offers
  • Preparing for change as voice-led and image-led searching gains traction
13:00
Battle of the apps: Optimising mobile commerce 
  • Mobile app vs mobile site – which will triumph?
  • Leveraging push notifications, loyalty offers, app integration and more
  • Driving further interactions by incorporating real-time and instant offers 
  • Applying one-click in-app payments to streamline check-out processes 
 

13:20 Networking lunch  

 

B2B AND B2C ECOMMERCE

14:20  
PANEL: Linking the present to the future
  • Analysing the necessary steps towards achieving Vision 2030 ecommerce goals
  • Examining the current hurdles preventing an ecommerce boom
  • Leapfrogging ahead of other regions with a focused government strategy
  • Reaching 2020 ecommerce aspirations with B2B and B2C growth
14:40
Applying a B2C experience to the B2B process
  • Acknowledging the complexities of B2B commerce and the importance of creating the omni-channel perspective
  • Generating value and sticking to brand promises
  • Building customer-driven design solutions that mirror the B2C shopping experience
15:00
Creating millennial-friendly solutions
  • Capitalising on the creative approach of tech-savvy millennials
  • Garnering insights on the millennial consumer across any platform with data analytics
  • Providing access to mobile along the entire purchase path

COMMUNITY AND ENGAGMENT

15:20
Building relationships through engagement
  • Establishing mutually beneficial relationships to inspire brand loyalty and trust 
  • Delivering true, authentic engagement via real experiences 
  • Creating compelling customer experiences by focusing on customers not products
  • Harnessing rich data generated from subscriptions to improve services and customer retention
15:40
Extending digital inclusion reach 
  • Achieving total inclusion with a collaborative approach 
  • Boosting the accessibility and affordability of financial services through fintech innovation 
  • Reaching unbanked, underserved and last-mile customers 
  • Reducing the number of transactions taking place in the grey economy
 
 

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To discuss the show and reserve your space contact the team now on +971 4 440 2536 or email seamless.northafrica@terrapinn.com

 

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