DubaiStore is a true ecommerce marketplace dedicated to promote businesses without competing with them. Affiliated with Dubai’s Department of Economic Development, DubaiStore aims to enable ecommerce for SMEs, Enterprises, and licensed home businesses (E-Traders). To be a seller on DubaiStore, merchants must have a trade license. Combined with DubaiStore’s affiliation with the Consumer Protection division, this will create a healthy trusted environment for both merchants and customers. Businesses onboard of DubaiStore can incorporate their brand identity around their product listings and will have their own e-store within the platform with customizable content, in addition to key functionalities that extend their own business processes and policies, thus giving more flexibility to customers not available in other regional marketplaces. DubaiStore is integrated with trusted partners such as Zajel for order delivery and noqodi for online payments.