Fares Hamade | Arabian Peninsula Sales Innovation Manager
Procter & Gamble

Fares Hamade, Arabian Peninsula Sales Innovation Manager, Procter & Gamble

•    Lebanese/Canadian
•    Married
•    35 Years old
•    Masters in Genetics from McGill University (Canada)
•    MBA in Marketing from Concordia University (Canada)
•    8 years in P&G (Dubai)
•    5 years in E-business and Corporate Sales Department


Seamless ME 2019 day 2 @ 11:20

PANEL The changing B2B buyer

  • The stats: B2B ecommerce will reach over $6.6 trillion by 2020
  • Examining the huge potential surrounding B2B and what’s driving the excitement
  • Recognising the fundamental differences between B2C and B2B systems – one doesn’t fit all
  • Changing the mindset of traditional businesses and SMEs alike
  • Offering self-service access, better delivery/inventory insight and an all-round improved customer experience
  • Incentivising to convert legacy customers to online efficiency
  • Reassessing your B2B sales process to meet CX expectations
  • Adapting your payment options for B2B customers
last published: 15/Apr/19 13:15 GMT
last published: 15/Apr/19 13:15 GMT

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