Dubai, 20 - 22 May 2025

Schedule

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May 2012:40
Conference pass

KEYNOTE PANEL Scaling for the new paradigm of digital commerce: excelling in the convergence of the online payments, shopping journeys and digital marketing worlds

STAGE 3: THE DIGITAL COMMERCE STAGE

Daniel Kukla, Chief Financial Officer DACH, Kiko Milano
Anca Iordanescu, VP Engineering - Stores of the Future, IKEA - Founder, WomenInTech Alliance
Antonio Marques, Chief Brand Officer, Restaurant Brands International (Burger King, Tim Hortons & Popeyes)
Marylin Bisso, Director of Operations, Zalando
Hanine Estephan, Group Digital Science & Wellness Director, Holland and Barrett
Moderator: Kate Hardcastle, Founder & Chief Executive Officer, Insight with Passion
STAGE 3: THE DIGITAL COMMERCE STAGE
May 2013:20
Conference pass

KEYNOTE INTERVIEW Today’s signature online experience: unveiling the opportunities and impact of digital commerce innovation for building a vision and developing a competition-beating strategy

STAGE 3: THE DIGITAL COMMERCE STAGE

Adeela Johnson, CEO & Founding Member, BÉIS
Moderator: Ben McCabe, Founder & Chief Executive Officer, McCabe & Partners
STAGE 3: THE DIGITAL COMMERCE
May 2013:40
Conference pass

KEYNOTE PRESENTATION Driving digital commerce forward with AI & Web 3.0: re-envisioning buying and selling online operations with smart algorithms to stay ahead of industry trends

STAGE 3: THE DIGITAL COMMERCE STAGE

STAGE 3: THE DIGITAL COMMERCE STAGE
May 2015:00
Conference pass

PANEL The journey to a new realm of digital commerce: building a cohesive ecosystem to innovate, collaborate and transform together

STAGE 3: THE DIGITAL COMMERCE STAGE

Kailash Tulsi Gajra, Chief Executive Officer & Founder, Megastores.com
Annu Gupta, Chief Executive - International Business, Britannia
Liz Heron, General Manager - E-commerce, IFFCO
Moderator: Lina Gallagher, Founder and Managing Director, Emerce Consulting
Kerem Emre Akarlar, Managing Director, Ingage
STAGE 3: THE DIGITAL COMMERCE STAGE
May 2015:00
Conference pass

PANEL Real time revolution: reevaluating capabilities and implementing robust security measures for a secure customer experience

STAGE 4: PAYMENTS GRANDSTAND

Hussain Alolyan, Product Manager, Arab National Bank
Khaled Nabhan, Head of Customer Experience & Marketing Insights, FABMISR
Moderator: Pragashani Reddy, Executive Director: Digital Business Banking, Absa bank
STAGE 4: PAYMENTS GRANDSTAND
May 2015:00
Conference pass

PANEL A testament of retail evolution: thriving in the commerce sphere as an online key player

STAGE 5: RETAIL HUB

Liz Money, Senior Vice President of Brand and Creativ, BÉIS
Halima Jumani, Founder & Chief Executive Officer, KIBSONS
Ali Murad, Chief Executive Officer, Leaders Center
Moderator: Dr Nihal El Daly, Managing director, Axellerus Consultants
Khaled Abuhamdeh, Chief Executive Officer, Red Experience Destinations
STAGE 5: RETAIL HUB
May 2015:00
Conference pass

PANEL Balancing data and imagination: AI’s role in crafting innovative, customer-centric brand campaigns

STAGE 7: MARKETING DIGITAL EDGE SUMMIT

Jacqueline Elboghdadi, Chief Marketing Officer, ADNOC Distribution
Tulay Kilic, Complex Director of Marketing, Hilton Worldwide
Diana Dzaka Bico, Marketing Director, Engel and Volkers
Lisa Delaney, Regional Head of Marketing & Lifestyle - Europe, CATHAY PACIFIC
Lara Barkouki, Head of Marketing, Branding & Creative, Dubai Holding Asset Management
Svetlana Artamonova, Marketing Manager, MERED
Moderator: Mitin Chakraborty, Head of Marketing, Babyshop, Landmark group
STAGE 7: MARKETING DIGITAL EDGE SUMMIT
May 2015:00
Conference pass

PANEL Demand Gen mastery: exploring key strategies to explosive customer growth with Google Ads

STAGE 8: THE CLICKZONE

Neelabh Mallick, Head of Performance Marketing, Landmark group
Nicole Koen, VP of Marketing, Instashop
Mona Marfani, Associate Director of Marketing, AEON - Atlantis The Royal
Loay Eletreby, Regional Director of Marketing, L'azurde
Moderator: Natasha Hatherall, Founder and Chief Executive Officer, TishTash Communications
STAGE 8: THE CLICKZONE
May 2015:40
Conference pass

INTERVIEW AI-Driven ESG: transforming sustainability reporting and carbon reduction for a greener future

STAGE 4: PAYMENTS GRANDSTAND

Rowan Taylor, Head of Global Strategies, Stripe
STAGE 4: PAYMENTS GRANDSTAND
May 2015:40
Conference pass

INTERVIEW The loyalty and lifestyle ecosystem: driving impact through product experimentation

STAGE 5: RETAIL HUB

Simon Kaine, Director of Product, Digital and Technology, Majid Al Futtaim
Moderator: Seda Solmaz, Chief Executive Officer, Idea Atelier
STAGE 5: RETAIL HUB
May 2015:40
Conference pass

PANEL Revolutionizing advertising: AI techniques for enhanced creativity and engagement

STAGE 7: MARKETING DIGITAL EDGE SUMMIT
Mahmood Qannati, Chief Marketing Officer, Al Salam Bank
Ahmad Turki Fnais, Director of Communications, Almajdouie Company
Low Ngai Yuen, Chief Merchandise and Marketing Officer, AEON Group Malaysia
Ram Jalan, Director Digital Transformation, Customer Journey Evolution, AI Innovations, Damac Properties
Karim Ali, Head, Wealth and Retail Bank Marketing, Middle East and Africa, Standard Chartered Bank
Moderator: Polly Williams, Managing Director, TishTash Communications
STAGE 7: MARKETING DIGITAL EDGE SUMMIT
May 2015:40
Conference pass

PANEL The zero-click search revolution: redefining the future of SEO with AI overviews

STAGE 8: THE CLICKZONE
Shyam Sunder, Vice President, TBO.COM
Umar Khan, Head of Digital Marketing, Emaar
May Buhaisi, Head of Marketing Middle East and Africa, Versuni
Mohammad Algohary, Regional Senior Marketing Manager, APPAREL GROUP
Angelo De Guzman, Marketing & PR Manager, Grand Plaza Mövenpick Media City
Moderator: Mr. KEY - Karnika E. Yashwant, Founder, KEY Difference (Accelerator & VC)
Rafay Quereshi, Digital Marketing Director, Kliendienst group
STAGE 8: THE CLICKZONE
May 2016:20
Conference pass

PANEL Technology’s great promise for fuelling marketplace’s success: embodying fearless innovation for greater performance

STAGE 3: THE DIGITAL COMMERCE STAGE

Marylin Bisso, Director of Operations, Zalando
Anal Jha, Vice President – Grocery & Hyperlocal Supply Chain, Flipkart
Sadeq Abdulrasool, Chief Business Officer, Qetaat Platform
Masumi Aggarwal, Founder & Chief Executive Officer, Beautiful Bundles FZE
Moderator: Lina Gallagher, Founder and Managing Director, Emerce Consulting
STAGE 3: THE DIGITAL COMMERCE STAGE
May 2016:20
Conference pass

PANEL Going everywhere your customers go: embracing digital wallets, BNPL and POS systems

STAGE 4: PAYMENTS GRANDSTAND

Asfand Butt, Regional Digital Payments Head, Bank Alfalah Limited
Balaguru Sakthivel, Head of Product Ops - Google Pay, Google
Amir Ravid, EVP Global Retail Sales, Nayax
Andrew Mc Cormack, Chief Operating Officer, Al Etihad Payments
STAGE 4: PAYMENTS GRANDSTAND
May 2016:20
Conference pass

PANEL The AI-powered impact: the timeless need for personalized, real-time commerce experiences

STAGE 5: RETAIL HUB

Adam Docrat, Head of IT - GCC, Chemist Warehouse
Faten ElAzhary, Head of Omni Customer Care, Al Tayer
Suryaveer Singh, Head Loyalty CRM and Data at ENOC, ENOC Retail
Kowshik Bhattacharjee, Head of Service Excellence, MedCare
Nuran Mekky, Group Head Customer Lifecycle Management, Gargash Group
Moderator: Dr Nihal El Daly, Managing director, Axellerus Consultants
STAGE 5: RETAIL HUB
May 2016:20
Conference pass

INTERVIEW Tradition meets innovation: the power of local values in shaping authentic destination marketing

STAGE 7: MARKETING DIGITAL EDGE SUMMIT
Interviewee: Tulay Kilic, Complex Director of Marketing, Hilton Worldwide
Interviewer: Polly Williams, Managing Director, TishTash Communications
STAGE 7: MARKETING DIGITAL EDGE SUMMIT
May 2016:40
Conference pass

PANEL Beyond the feed: unlocking the secrets of successful influencer marketing

STAGE 7: MARKETING DIGITAL EDGE SUMMIT
Safa Rahal, Cluster Director of Marketing & Communications, Mövenpick Hotels & Resorts
Rasha Ghanem, Director of Public Affairs and Communications, Ford Motor Company
Maya Azzi, Chief Brand Officer, The Luxury Closet Inc.
Mohamed Mauranne, Content Creator, Yaz
Mohamed Muraj, Director, Global Social Media Channels, Standard Chartered
Moderator: Natasha Hatherall, Founder and Chief Executive Officer, TishTash Communications
Meghna Vyas, Associate Vice President Consumer Mass segments, Performance Marketing, First abu Dhabi bank
STAGE 7: MARKETING DIGITAL EDGE SUMMIT
May 2016:40
Conference pass

PANEL Navigating the influencer landscape: keys to effective campaigns

STAGE 8: THE CLICKZONE
Ketaki Shah, Head of Marketing, Citymax Hotels & Foodmark | Landmark Group
Falak Jalil, Vice President Marketing, AL GHURAIR FOODS
Zahra Abdalla, Content Creator, Author, Creative Director, Cooking with Zahra
Merhan El Massry, Chief Marketing Officer, FAS Hospitality
Grigory Lavrov, VP of Marketing – Local Brands and Franchise Management, CEE & MENAT, Warner Bros Discovery
Pramukshi Kariyawasam, Director of Marketing & Communications, Shangri-La Dubai
Moderator: Polly Williams, Managing Director, TishTash Communications
STAGE 8: THE CLICKZONE
May 2017:00
Conference pass

PANEL Standing by you customers at all times: empowering your online community with unbeatable products and shopping experiences

STAGE 3: THE DIGITAL COMMERCE STAGE
Moussa Asfour, Deputy Chief Executive Officer, Carina Wear
May Kanounji, Chief Executive Officer, Blooming Wear
Anas Al-Hazmi, Group Digital Transformation & E-Commerce Business Head, Omar Kassem Alesayi Group Co.
Moderator: Farah Anwar Vahedna, Beauty E-commerce Director, Coty
DIGITAL COMMERCE STAGE
May 2017:00
Conference pass

PRESENTATION Say goodbye to manual POS testing: the future is robotic

STAGE 4: PAYMENTS GRANDSTAND

STAGE 4: PAYMENTS GRANDSTAND
May 2017:00
Conference pass

PANEL The commitment to empowerment: providing consumers with an innovative, satisfying and inspiring shopping experience

STAGE 5: RETAIL HUB

Sanjeev Sharma, Chief Executive Officer, United Homeware Company
Adeela Johnson, CEO & Founding Member, BÉIS
Layal Akouri, Chief Executive Officer, Nadine Njeim Beauty
Mathew Oommen, Vice President – Consumer Division, Western International Group
Yousef AbuAlaish, Director, Arabian Automobiles Co LLC
Mark Anthony, Chief Executive Officer, Circle K Part of Alsulaiman Group
Moderator: Kate Hardcastle, Founder & Chief Executive Officer, Insight with Passion
STAGE 5: RETAIL HUB
May 2017:20
Conference pass

INTERVIEW

STAGE 7: MARKETING DIGITAL EDGE SUMMIT
Interviewee: Manan Gupta, Chief Marketing Officer, Unilever
Interviewer: Natasha Hatherall, Founder and Chief Executive Officer, TishTash Communications
STAGE 7: MARKETING DIGITAL EDGE SUMMIT
May 2017:40
Conference pass

PRESENTATION Engaging audiences: the power of influencer-driven brand experiences

STAGE 7: MARKETING DIGITAL EDGE SUMMIT
Andres Felipe Ruiz, Head of Digital, Pernod Ricard
STAGE 7: MARKETING DIGITAL EDGE SUMMIT

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May 2110:30
Conference pass

KEYNOTE PANEL A bold new chapter for customer journey excellence: transforming this day’s experience with technologies behind modern commerce

STAGE 3: THE DIGITAL COMMERCE STAGE

Subramanian Vedapuri Thachampattu, Chief Country Officer, Landmark Arabia
Anthony Haddad, Vice President of Digital, Cenomi Group
Rob Rob Silsbury, Vice President E-commerce, Alshaya Group
Moderator: Kate Hardcastle, Founder & Chief Executive Officer, Insight with Passion
Sumit Srivastava, VP - Omnichannel and Digital Products, Al Tayer Group
Plama Spetsova, General Manager - Tech & Digital Commerce, APPAREL GROUP
Suresh Vaidhyanathan, Chief Executive Officer, Ghassan Aboud Group
STAGE 3: THE DIGITAL COMMERCE STAGE
May 2111:10
Conference pass

KEYNOTE INTERVIEW Turning creative design ideas into works of art: providing consumers with sustainable and memorable products with a strong network of suppliers

STAGE 3: THE DIGITAL COMMERCE STAGE

Enes Adak, Vice President of Sourcing & Production, Forever 21
Moderator: Rebecca Griffiths, Chief Executive Officer & Founder, Primis
STAGE 3: THE DIGITAL COMMERCE STAGE
May 2111:30
Conference pass

KEYNOTE INTERVIEW The new dawn of creativity: quenching consumers’ thirst for unbeatable brand-connection and experiences

STAGE 3: THE DIGITAL COMMERCE STAGE
Manfred Bräunl, Chief Executive Officer, Porsche Middle East
Moderator: Dr Nihal El Daly, Managing director, Axellerus Consultants
STAGE 3: THE DIGITAL COMMERCE STAGE
May 2112:30
Conference pass

PANEL Expanding operational efforts beyond borders: establishing a reliable commerce ecosystem with strong partnership

STAGE 3: THE DIGITAL COMMERCE STAGE

Suresh Vaidhyanathan, Chief Executive Officer, Ghassan Aboud Group
Abdesslam Benzitouni, VP - Global Head of Public Affairs & Public Relations, Jumia Group
Sandeep Narayanan, Group Senior VP, Tradeling
Rajesh Kumar, CEO- GCC & SEA, Ferns N Petals
Moderator: Lina Gallagher, Founder and Managing Director, Emerce Consulting
Moderator: Anal Jha, Vice President – Grocery & Hyperlocal Supply Chain, Flipkart
STAGE 3: THE DIGITAL COMMERCE STAGE
May 2112:30
Conference pass

PANEL Growing beyond the traditional boundaries of vanilla card acceptance: utilizing the ever-evolving tools and adapting to the ever-evolving consumer

STAGE 4: PAYMENTS GRANDSTAND

Alaaeldin Haggag, Head of Cards, Ahli United Bank
Amit Malhotra, Global Head of Retail Banking, Abu Dhabi Islamic Bank (ADIB)
Rizny Ismail, Head of Cards Business, Personal Banking Group, Qatar Islamic Bank
Moderator: Amit Grover, CEO, Grover & Company
Nader Abdelrazik, Chief Executive Officer, Money Hash
STAGE 4: PAYMENTS GRANDSTAND
May 2112:30
Conference pass

PANEL Connected retailing like never before: the next architecture of omnichannel driven by modern commerce and consumers behaviour

STAGE 5: RETAIL HUB

Ayman Beydoun, Chief Executive Officer, Brands For Less Group
Nancy Ozbek, General Manager, Sharaf Group Mall Division: Times Square Center, Dubai Jewel Tower, and Al Masa Mall Oman
Michele Urano, Omnichannel Director, Nahdi Medical Company
Moderator: Dr Nihal El Daly, Managing director, Axellerus Consultants
STAGE 5: RETAIL HUB
May 2112:30
Conference pass

PANEL The loyalty triad unleashed: integrating customer satisfaction, lifetime value and personalisation to forge unbreakable bonds

STAGE 7: MARKETING DIGITAL EDGE SUMMIT
Ahmed Soliman, ead of Marketing/Partnerships, Fine Hygienic
Ahmad Ali Gaafar, Chief Marketing Officer, Samsung Electronics
Sara Raza, Head of Co-Brand Products – Cards, Emirates NBD
Fakhar Iqbal Butt, Vice President CVM, Loyalty & Advanced Analytics, Consumer Marketing, Mobily
Suryaveer Singh, Head Loyalty CRM and Data at ENOC, ENOC Retail
Moderator: Senika Dewnarain, Assistant Professor in Marketing Management, University of Birmingham
STAGE 7: MARKETING DIGITAL EDGE SUMMIT
May 2112:30
Conference pass

PANEL Breaking through the noise: transforming ad experiences for the modern consumer with native ads in the digital age

STAGE 8: THE CLICKZONE
Charles Yardley, Chief Executive Officer, Khaleej Times
Maya Azzi, Chief Brand Officer, The Luxury Closet Inc.
Mohammad Zain Alabidien, Director of Marketing, Al Khozama Investment Company
Zafar Zaidi, Head of Marketing, Digital & Media, Bank AL Habib Limited
Ricky Cherian, Marketing & Communications Manager (Head of Department), Aloft Muscat - Marriott International
Moderator: Amira Sherif, Director of Marcom, Conrad Cairo Hotel & Casino and Founder & Host, Not From The Couch
STAGE 8: THE CLICKZONE
May 2113:10
Conference pass

PANEL Revolutionise your digital commerce strategy: gaining competitive advantage by building a strong D2C business

STAGE 3: THE DIGITAL COMMERCE STAGE

Shafi Alam, Head of Direct-to-Consumer Business & Corporate Marketing Division, Samsung Gulf Electronics
Evgeniya Gevorkyan, Digital Marketing & D2C Director, Versuni
Hassan Tamimi Nezhad, Chief Executive Officer, Little Things Trading LLC
Moderator: Seda Solmaz, Chief Executive Officer, Idea Atelier
STAGE 3: THE DIGITAL COMMERCE STAGE
May 2113:10
Conference pass

INTERVIEW Mitigating retail risk: everything you need to know to optimise risk management and resilience

STAGE 5: RETAIL HUB

Sandeep Sabharwal, Group Senior Director - Risk Management, Americana Foods - National Food Company
Moderator: Rebecca Griffiths, Chief Executive Officer & Founder, Primis
STAGE 5: RETAIL HUB
May 2113:10
Conference pass

PANEL The loyalty equation: enhancing customer satisfaction and engagement

STAGE 7: MARKETING DIGITAL EDGE SUMMIT
Marwen Ben Messaoud, Head of Growth, Middle East, Africa and South Asia, Spotify
Ayush Ambardar, Head of Performace Marketing, Centrepoint | Landmark Group
Mohamed Ashraf, Head of Marketing Communications and Digital Marketing, Abu-Dhabi Commercial Bank
Arij Awais, Head of Brands and Strategy, Food Panda
Ritz Steyler, Digital Marketing Director, Electrolux Group
Moderator: Senika Dewnarain, Assistant Professor in Marketing Management, University of Birmingham
STAGE 7: MARKETING DIGITAL EDGE SUMMIT
May 2113:50
Conference pass

PANEL Mastering cross border money: eliminating friction and overcoming barriers to achieve secure and seamless global transactions

STAGE 4: PAYMENTS GRANDSTAND
Motasim Hasan Iqbal, Regional Head - Transaction Banking Sales MENA, Standard Chartered Bank
Ananth Srivatsa, Executive Vice President, RAKBANK
Katharine Budd, Co-Founder And Chief Executive Officer, NOW money
Rachel Shackman, Executive Director, NBFI, JP Morgan Chase
Moderator: Nina Huelsken, Managing Director, Cosmo Element
STAGE 4: PAYMENTS GRANDSTAND
May 2113:50
Conference pass

PANEL Mobile’s effect on purchasing experience: scaling your digital identities in the hands of your consumers

STAGE 5: RETAIL HUB

Mamoun Hmedan, Chief Business Officer, Wego
Maxim Haartsen, Co-founder and CEO, eJaby
Qais Ammouri, Chief Digital & Technology Officer, Almosafer
Moderator: Dr Nihal El Daly, Managing director, Axellerus Consultants
STAGE 5: RETAIL HUB
May 2113:50
Conference pass

13:50 PRESENTATION From loyal customer to member: enhancing brand and consumer relations

STAGE 8: THE CLICKZONE
Mina Ghobrial, Country Marketing Director, Decathlon
STAGE 8: THE CLICKZONE
May 2114:10
Conference pass

PANEL Intellectual decisioning with AI and machine learning: facilitating smart customer engagement strategies to create more business value

STAGE 3: THE DIGITAL COMMERCE STAGE
Shobhit Tandon, Group Chief Digital & Technology Officer, Alamar Foods
Rajesh Chandramohan, Chief Information Officer, Ghassan Aboud Group
Moderator: Lina Gallagher, Founder and Managing Director, Emerce Consulting
STAGE 3: THE DIGITAL COMMERCE STAGE
May 2114:10
Conference pass

PANEL Publishers at the crossroads: mastering the balance between maximising ad revenue and enhancing user experience

STAGE 7: MARKETING DIGITAL EDGE SUMMIT

Kaushal Pilikuli, Vice President - ShopCash & Loyalty, Wego
Agata Żukowska, Head of Digital, Motivate Media Group
Rana Al Maeeni, Group F&B Marketing Director, Maristo hospitality
Sarmad Yousif, Chief Marketing Officer, Korek Telecom
STAGE 7: MARKETING DIGITAL EDGE SUMMIT
May 2114:30
Conference pass

INTERVIEW Harmonising payments across borders: the role of partnerships and digital ecosystems in 2025

STAGE 4: PAYMENTS GRANDSTAND

Nilay Ranjan Singh, Chief Executive Officer, State Bank of India
Moderator: Nina Huelsken, Managing Director, Cosmo Element
STAGE 4: PAYMENTS GRANDSTAND
May 2114:30
Conference pass

PRESENTATION/CASE STUDY TBC: Hands free shopping

STAGE 5: RETAIL HUB

Milat Sayra Berirmen, Digital Innovation Director, Reem Mall
STAGE 5: RETAIL HUB
May 2114:50
Conference pass

PANEL Supermarkets in the age of digital commerce: the industry’s fundamental role in advancing convenience in shopping

STAGE 3: THE DIGITAL COMMERCE STAGE

Prashant Talwar, Director of Retail and Grocery, Deliveroo
Amine Niar, Operations Director, Sharjah Coop
Younis Skainy, Chief Operating Officer, Aljazera Markets
Moderator: Seda Solmaz, Chief Executive Officer, Idea Atelier
Dharmendra Mohanani, General Manager, New W mart Supermarket L.L.C
Altaf Althekair, Chief Executive Officer, Circle
Norman Njoro, Director of Operations, Delivery Hero
STAGE 3: THE DIGITAL COMMERCE STAGE
May 2114:50
Conference pass

PANEL Meta ads meet AI: redefining precision targeting in the social media ad space to boost efficiency and engagement

STAGE 8: THE CLICKZONE
Faisal Abdallah, Area Marketing Director, Accor
Habib Rahal, Executive Director Marketing & Sponsorship, Rotana music group
Shivangi Madan, Country Head of Marketing, Jollibee
Moderator: Amira Sherif, Director of Marcom, Conrad Cairo Hotel & Casino and Founder & Host, Not From The Couch
STAGE 8: THE CLICKZONE
May 2115:10
Conference pass

PANEL Delivering a multi-channelled loyalty scheme: the rise of payment-linked reward programs that is unbeatable

STAGE 3: THE DIGITAL COMMERCE STAGE

Kaushal Pilikuli, Vice President - ShopCash & Loyalty, Wego
Moderator: Lina Gallagher, Founder and Managing Director, Emerce Consulting
STAGE 3: THE DIGITAL COMMERCE STAGE
May 2115:10
Conference pass

PANEL Reshaping the payments sector with premiumization and hyper-personalization: the CX impact

STAGE 4: PAYMENTS GRANDSTAND

Katharine Budd, Co-Founder And Chief Executive Officer, NOW money
Shae Lewis - Adeyemi, Performance and Rewards Analyst, Deutsche Bank
Vasily Starostenko, Head of Product, Revolut
Khaled Nabhan, Head of Customer Experience & Marketing Insights, FABMISR
Moderator: Sophia Furber, Fintech Research Analyst, EMEA, 451 Research (S&P Global)
STAGE 4: PAYMENTS GRANDSTAND
May 2115:10
Conference pass

PANEL Retail’s forever frontier: delighting consumers with the latest shopping trends from high-value data

STAGE 5: RETAIL HUB

Hisham Qasim, CCO, Toys R Us
Bahjat Yousfi, Executive Vice President of Sales Operations, Abdul Samad Al Qurashi
Khaled Adawi, Vice President, Elite Brands International
Faisal Younes, Chief Executive Officer- Food and Beverage Division, United Alsaqer Group of Companies
Kamran Khan, Chief Executive Officer, Tarfeeh
Moderator: Kate Hardcastle, Founder & Chief Executive Officer, Insight with Passion
STAGE 5: RETAIL HUB
May 2115:10
Conference pass

PANEL Decoding desire: leveraging AI and machine learning to transform data into seamless, hyper-personalised experiences

STAGE 7: MARKETING DIGITAL EDGE SUMMIT
Jacqueline Elboghdadi, Chief Marketing Officer, ADNOC Distribution
Nazım Erdoğan, Chief Marketing Officer, Sahibinden.Com
Shriram Srinivasan, Head of Digital (E-commerce & Digital Marketing for Dominos and Dunkin), Alamar Foods Company
Mohamed El Mahdy, Category Director Premium Beverages - Eurasia Middle East, The Coca-Cola Company
Moderator: Amit Grover, CEO, Grover & Company
STAGE 7: MARKETING DIGITAL EDGE SUMMIT
May 2115:10
Conference pass

PANEL TikTok tactics: mastering the art of short-form videos to amplify brand impact and audience connection

STAGE 8: THE CLICKZONE
Habib Rahal, Executive Director Marketing & Sponsorship, Rotana music group
Shivangi Madan, Country Head of Marketing, Jollibee
Moderator: Sourjo Mukherjee, Assistant Professor of Marketing, University of Wollongong in Dubai
STAGE 8: THE CLICKZONE
May 2115:50
Conference pass

INTERVIEW/CASE STUDY House of Pop’s fun and innovative way of getting to know their consumers: receiving direct and real-time feedback

STAGE 5: RETAIL HUB
Mazen Kanaan, Chief Executive Officer, House of Pops
Moderator: Rebecca Griffiths, Chief Executive Officer & Founder, Primis
STAGE 5:RETAIL HUB
May 2115:50
Conference pass

PRESENTATION

STAGE 7: MARKETING DIGITAL EDGE SUMMIT
Dr. Deepak Renganathan, Author, AI: The ultimate marketing game changer
STAGE 7: MARKETING DIGITAL EDGE SUMMIT
May 2116:10
Conference pass

PRESENTATION AI in action: transforming personal selling with intelligent insights in the pharmaceutical industry

STAGE 7: MARKETING DIGITAL EDGE SUMMIT
STAGE 7: MARKETING DIGITAL EDGE SUMMIT

Create your personal agenda –check the favourite icon

May 2210:30
Conference pass

KEYNOTE FIRESIDE CHAT Social, savvy, secure and sustainable: selling in the social media generation to stay relevant in the shopping and payment landscape

STAGE 3: THE DIGITAL COMMERCE STAGE

Vera Modenova, Chief Operating Officer (COO), Flowwow
STAGE 3: THE DIGITAL COMMERCE STAGE
May 2211:10
Conference pass

KEYNOTE INTERVIEW A new age of digital marketing and customer engagement: connecting and personalizing at every moment with omnichannel marketing

STAGE 3: THE DIGITAL COMMERCE STAGE

Liz Money, Senior Vice President of Brand and Creativ, BÉIS
Moderator: Kate Hardcastle, Founder & Chief Executive Officer, Insight with Passion
STAGE 3: THE DIGITAL COMMERCE STAGE
May 2212:30
Conference pass

PANEL Acquiring deep understanding of the ever-evolving consumer needs: gaining actionable data insights in a creative and innovative manner

STAGE 3: THE DIGITAL COMMERCE STAGE

Chady Younan, Director of Data Analytics, Insights & Business Intelligence, Alshaya Group
Andrew Philip, Supply Chain Director, P&G
Umesh Chopra, Head of Market Intelligence and Digital Marketing, Sharjah Coop
Siddharth Kumar, Head- E-Commerce - METAP, Himalaya Wellness Company
Rana Kamal, Regional E-commerce Manager, Kiko Milano
Moderator: Lina Gallagher, Founder and Managing Director, Emerce Consulting
STAGE 3: THE DIGITAL COMMERCE STAGE
May 2212:30
Conference pass

PANEL Payments data monetization: expectation vs reality for leveraging revenue

STAGE 4: PAYMENTS GRANDSTAND

Balaguru Sakthivel, Head of Product Ops - Google Pay, Google
STAGE 4: PAYMENTS GRANDSTAND
May 2212:30
Conference pass

PANEL Making digital connection in-person: moving foot traffic to loyal online brand communities

STAGE 5: RETAIL HUB

Sukainah Alzaid, Brand Director, cenomi retail
Ahmed ElBanna, Commercial Director - Electronics, ALMANEA
STAGE 5: RETAIL HUB
May 2212:30
Conference pass

PANEL Creators as catalysts: harnessing viral trends and creative monetisation to maximise social media profit

STAGE 7: MARKETING DIGITAL EDGE SUMMIT
Habib Rahal, Executive Director Marketing & Sponsorship, Rotana music group
Shivangi Madan, Country Head of Marketing, Jollibee
Jumana Abdu Rahman, Content Creator, Jk7 Digital Media
STAGE 7: MARKETING DIGITAL EDGE SUMMIT
May 2213:10
Conference pass

INTERVIEW Building an empire of consumers and turning them into co-creators: the power of strong brand community

STAGE 5: RETAIL HUB

Leena Khalil, Co-Founder, Mumzworld.com
Moderator: Dr Nihal El Daly, Managing director, Axellerus Consultants
STAGE 5: RETAIL HUB
May 2213:10
Conference pass

INTERVIEW Rewriting the rules: the impact of social media on core marketing strategies

STAGE 7: MARKETING DIGITAL EDGE SUMMIT
Interviewee: Yasmin Abu El-Ela, Head of Category Marketing, Mezzan Holding
STAGE 7: MARKETING DIGITAL EDGE SUMMIT
May 2213:10
Conference pass

INTERVIEW Health marketing 2.0: leveraging digital tools for better patient engagement

STAGE 8: THE CLICKZONE
Rania Roxana Akkela, Group Marketing Director, Medcare Hospitals and Medical Centres
STAGE 8: THE CLICKZONE
May 2213:50
Conference pass

PANEL Optimising commerce’s overall process: unveiling all essential e-commerce features from secure checkout methods to attractive online features and beyond

STAGE 3: THE DIGITAL COMMERCE STAGE

Marina Parac, Head of Digital Payment, Alshaya
Shriram Srinivasan, Head of Digital (E-commerce & Digital Marketing for Dominos and Dunkin), Alamar Foods Company
Saad Tounzi, Department Manager Digital Projects, ADNOC Distribution
Laurence Guerillion, Senior E-commerce Manager, IFFCO
Moderator: Farah Anwar Vahedna, Beauty E-commerce Director, Coty
STAGE 3: THE DIGITAL COMMERCE STAGE
May 2213:50
Conference pass

PANEL Reimaging credit in the open data era: flexibility, alternative data and AI as the fundamentals for a new lending future

STAGE 4: PAYMENTS GRANDSTAND

Anatoly Nigmatulin, Head of Credit Risk, N26
Jason Stewart, Head of Product, Beehive
Aiaze Mitha, Global Lead, Digital Finance and SDGs, United Nations Development Programme
Moderator: Jelena Janjusevic, Head of AEF & Executive Education, Edinburgh Business School, Heriot-Watt University Dubai
Omar Ramadan, Chief Executive Officer - GCC & Levant, MNT - Halan
STAGE 4: PAYMENTS GRANDSTAND
May 2213:50
Conference pass

PANEL The green spotlight: the path to a sustainable industry

STAGE 5: RETAIL HUB

Gergana Abdulrahman, Chief Executive Officer & Co-Founder, Wild Fabrik
Deepthi Joyau, Founder, Only Ethikal
Mina Salman, Founder, Bagallery.com
Moderator: Ben McCabe, Founder & Chief Executive Officer, McCabe & Partners
STAGE 5: RETAIL HUB
May 2213:50
Conference pass

PANEL The data-driven brand revolution: supercharging brand strategies with tech integration for unstoppable growth

STAGE 7: MARKETING DIGITAL EDGE SUMMIT
Fida Kibbi, Vice President, Head of Marketing, Communications, Sustainability & Corporate Responsibility, Ericsson Middle East & Africa
Milica Smudja, Director of Marketing and Communications, Al Barakah Investment Holding Company
Arij Awais, Head of Brands and Strategy, Food Panda
Aseel Nihad, Head Of Marketing, Big Bus Tours
STAGE 7: MARKETING DIGITAL EDGE SUMMIT
May 2213:50
Conference pass

PANEL From browsing to experiences: transforming brand engagement through AR and VR in the digital age

STAGE 8: THE CLICKZONE

Marwa Hassan, Head of Marketing & Innovation, Global Food Industries / International Beverage and Filling Industries
Karen Cordeiro, Director of Marketing Communications, Driven Properties
Moderator: Amit Grover, CEO, Grover & Company
STAGE 8: THE CLICKZONE
May 2214:30
Conference pass

PANEL Tech-enabled campaigns: combining data, tech, and creative strategies

STAGE 7: MARKETING DIGITAL EDGE SUMMIT
Rohan Patel, Senior Regional Manager, Huawei
Alyza Beg, Chief Marketing Officer, Easa Saleh Al Gurg Group
Mahmoud El Nazer, Brand Director, Fabric Care Design, Procter & Gamble
Katie Mala'ebeh, Head of Marketing and Innovation, Yo Telecom
Diana Dzaka Bico, Marketing Director, Engel and Volkers
Muhammad Zeeshan Haider, Head of Marketing & Comms, Al Wathba Insurance
STAGE 7: MARKETING DIGITAL EDGE SUMMIT
May 2215:30
Conference pass

PANEL The face of your virtual merchandising: the power of feature-rich and aesthetically appealing online storefront to stay ahead of competition

STAGE 3: THE DIGITAL COMMERCE STAGE

Sayed Habib, Director - Business Development, Franchise & E-commerce, Danube Group
Vikram Sridhar, Director of Product & Design, Tradeling
Mukta Purain, Co-Founder & Chief Executive Officer, MissPalettable.com
Shanth Kumar, Digital and Ecommerce Manager - International Business, Britannia Industries Ltd
Moderator: Lina Gallagher, Founder and Managing Director, Emerce Consulting
Jülide Ayanoğlu, Business Head (Buying, Merchandise Planning & Design) - Lingerie & Jewelry, Liwa Trading Enterprises LLC
STAGE 3: THE DIGITAL COMMERCE STAGE
May 2215:30
Conference pass

PANEL Game on: revolutionizing gaming via connected payment

STAGE 4: PAYMENTS GRANDSTAND

Ritesh Jain, Founding Member, World Metaverse Council
STAGE 4: PAYMENTS GRANDSTAND
May 2215:30
Conference pass

PANEL Empowering dynamic digital experiences in-store with augmented reality: immerse yourself in the AR and VR universe

STAGE 5: RETAIL HUB

Shriram Srinivasan, Head of Digital (E-commerce & Digital Marketing for Dominos and Dunkin), Alamar Foods Company
Umesh Chopra, Head of Market Intelligence and Digital Marketing, Sharjah Coop
Moderator: Dr Nihal El Daly, Managing director, Axellerus Consultants
STAGE 5: RETAIL HUB
May 2215:30
Conference pass

PANEL From representation to resonance: weaving cultural insight into the fabric of brand identity

STAGE 7: MARKETING DIGITAL EDGE SUMMIT

Chirin Khawatmi, Chief Brand Officer, Mumzworld
Ahmed El-Gamal, Senior Director of Marketing - Islands & Resorts, Jumeirah Hotels & Resorts
Marwa Hassan, Head of Marketing & Innovation, Global Food Industries / International Beverage and Filling Industries
Gaurav Sinha, Director- Int'l Marketing, Dominos pizza
Insiya Sahana, Senior Marketing Manager - Omnichannel, Sharaf DG
Sally Gomaa, Head of Marketing Middle east & North Africa, Specialized Nutrition, Danone
Danelle Ruth Palang, Cluster Director of Marketing, Dusit Hotels And Resorts
Moderator: Prachi Bishnoi, Founder & Editor-In-Chief, The Sustainable Brands Journal
STAGE 7: MARKETING DIGITAL EDGE SUMMIT
May 2215:30
Conference pass

PANEL Navigating the data maze: exploring customer sentiment and engagement with NLP for smarter marketing insights

STAGE 8: THE CLICKZONE
Fida Kibbi, Vice President, Head of Marketing, Communications, Sustainability & Corporate Responsibility, Ericsson Middle East & Africa
Ahmad Kheir, Director of Digital Marketing and E-Commerce, Five Hotels And Resorts
Hossam Al-Saeed, General Manager - Customer Experience & Brand Marketing, Nissan Motor Cooperation
Neelabh Mallick, Head of Performance Marketing, Landmark group
Moderator: Mr. KEY - Karnika E. Yashwant, Founder, KEY Difference (Accelerator & VC)
STAGE 8: THE CLICKZONE
May 2216:10
Conference pass

PRESENTATION The future of performance metrics: enhancing KPIs with Artificial Intelligence

STAGE 8: THE CLICKZONE

Sherif Benhawy, Director of Marketing Research, GCC, Levant, Iraq, Turkey, and Iran, Savola Foods Company
STAGE 8: THE CLICKZONE
last published: 07/Feb/25 10:55 GMT