I’m a passionate strategist in business and marketing with years of experience and proven track record in helping companies attain a desired position in the market through dedicated efforts and well-thought strategies.
Currently heading the Marketing and Communication function of Exim Bank Group. I’m responsible for defining and communicating the brand internally and externally as well as leading a high-performing and multi-disciplinary team to conceive and execute a broad range of brand and marketing initiatives for the organization across four countries; Tanzania, Comoros, Djibouti and Uganda.
My expertise lies in successfully conceptualizing and implementing innovative marketing initiatives—including digital, traditional media and through-the-line channels to drive market impact/position and business growth enriched by a deep understanding of strategic business management, brand management, product development & distribution, advertising, market research, social media management as well as customer analytics.
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tel: +27 (0) 11 516 4044