Samantha Starmer | Vice President of Global Digital Experiences
Ralph Lauren

Samantha Starmer, Vice President of Global Digital Experiences, Ralph Lauren

Samantha has over 15 years of experience in leading large, customer
experience and product innovation programs from strategy through design
and execution at companies such as Ralph Lauren, Recreational Equipment,
Inc.(REI), Sapient Razorfish, Microsoft and Amazon. Throughout her career,
Samantha has had the opportunity to lead digital transformation efforts and
has been responsible for the ideation, requirements, design and execution of
new features and functionality that support seamless customer experiences
across all touchpoints of the customer journey.
Samantha’s passion is the intersection between humans and technology and
how to ideate, create and deliver holistic customer experiences across time
and space, physical and digital. She ties together technology, marketing and
creative throughout all touchpoints in order to provide an optimal experience
for consumers. She advocates and designs for the creation of customer
experience strategy and architects how it ties into a company’s business
strategy and goals. She then leads teams across the ideation, development
and optimization lifecycle towards successful execution.
Samantha has taught many graduate level courses focused on user
experience and information management at the University of Washington
and Kent State University. She has also been fortunate to present and teach
globally on digital product design, service design and other aspects of
customer experience. Most recently she has spoken on topics relating to
retail customer experience and human centered design for artificial


VIP Conference Day 2 @ 09:40

Store 4.0 – inspiration, fulfilment & a seamless experience

  •     The changing role of stores and why tech is the driving force 
  •     Getting the basics right to allow for digital integration 
  •     AR, VR and IoT – co-creating experiences with the customer 
  •     Store design and how this builds a compelling shopping journey 
  •     Concept stores and a vision for delivering an incredible product showcase 

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