Sam Wilson-Spath | Head of Digital Media
Woolworths Pty LTD

Sam Wilson-Spath, Head of Digital Media, Woolworths Pty LTD

Sam Wilson-Späth is a recovering attorney who has worked in media for over 15 years, as a journalist, editor and content strategist. She is now using those skills as the Head of Social Media and Customer Content at Woolworths, one of South Africa’s best loved brands.


VIP Conference Day 1 @ 14:20

Driving UGC and enabling deeper, two-way engagement

  •     How to integrate UGC into your strategy 
  •     Building on the trust and authenticity factor 
  •     Sourcing content, understanding behaviours and tapping into consumer opinions 
  •     Implications for brands when it comes to UGC
  •     Video, contests and micro-influencers  

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