In her doctoral studies, this business strategy expert on entry strategies into African markets examined strategies used by South African companies as they internationalise into other African countries. As the Head of Strategy & Rest of Africa in Nedbank Wealth, South Africa, she spearheads the wealth management business expansion & adaptation into other African markets. She led the partnership in setting up of the wealth management business in Ecobank key markets.
Her on-the-round experience working in other African countries has made her an expert on internationalisation strategies that companies can use when considering or setting up businesses across the African continent. Through extensive periods in diverse local cultures and meeting a wide range of business people in other African countries, she has amassed a deep understanding of how business is done across the African continent with its vast cultural diversity. She is passionate and actively participates in issues that promote sustainable economic development on the continent. Her contributions include participation in speaking engagements, being interviewed on pertinent African issues, writing academic and thought leadership articles that are featured in some publications and mentoring young Africans to participate in their own way in the development of Africa.
Besides her PhD, Rufaro also holds an MBA from the University of Cape Town. She is a Certified Financial Planner professional (CFP®) and a member of the Financial Planning institute (FPI) of Southern Africa.
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