Although busy being CEO of Primedia Unlimited Malls, Molefi Moloantoa is first and foremost a family man who believes in the solid values of faith, good health, family, hard work and academic achievement.
He has been at the helm of Primedia Unlimited Malls for the past eight years and during his tenure, he has overseen exponential growth, increased revenue and the addition of new subsidiaries to the fold. Current businesses under his leadership include mall media advertising specialists (Primall Media and MallWorx), mall activation specialists (Mall Active and PrimeCourts), mall digital CRM (SourceCRM) and shopper marketing (Primedia Lifestyle). During his tenure, Molefi has been instrumental in building the centres of excellence, making Primedia Unlimited Malls South Africa’s leading mall media experts. “Throughout our journey and evolution, we have built a business that connects with shoppers, retailers, malls and brands through media, activations, shopper marketing and digital connection points.”
With the high level of respect he has earned himself in the mall and retail environment, Molefi is a board member on the International Council of Shopping Centres Sub Sahara Advisory Board. His past achievements include his Directorship of the South African Council of Shopping Centres and chairperson of its Research Committee. A proud supporter and endorser of community development initiatives, Molefi is also the chairman of Avidity Foundation and The Strength of Saint Marks College (Alumni).