Maryla Masojada is Founding Partner and Managing Director of Trade Intelligence, South Africa’s pre-eminent source of retail business research, delivering powerful FMCG Retail insight and guidance to the consumer goods business sector.
Maryla Masojada graduated with a B.Soc.Sc.LLB from Howard College at the University of Natal, Durban in 1992, after which she entered the Unilever Management Development Programme, progressing from Brand Marketing into Category Management, managing the Unilever Skin portfolio. It is here that she gained real perspective into the challenge and dynamism of the unique SA retail and wholesale trading context.
Maryla progressed to launch MotivationAfrica, partnering with MotivationAsia to address the B2B communication challenges between manufacturers and their retail customers – across both formal and informal independent retail. Post the sale of the business, Maryla was drawn back by the need in the local industry for better understanding of the food retail sector and its key players on the part of consumer goods manufacturers and key service providers - resulting in the 2004 launch of Trade Intelligence (Ti).
As Lead Analyst, Maryla is immersed in the food &grocery retail sector, engaging with key stakeholders across the industry – gathering insight into the dynamics of South African shoppers and the formal and informal retail and wholesale businesses that serve them. These insights inform an extensive library of published reports which are utilised by South Africa’s manufacturing community.
Maryla is regularly called upon by South Africa’s leading manufacturer, retail and wholesale executives to provide insight into industry dynamics, key developments and the trends at play, providing context for annual strategic business planning conversations and business performance reviews.