Excluding the last 3 years, I have spent my entire career spanning almost 12years working as a digital marketing expert across different fields. These roles range from Search Engine marketing, Digital analytics, Display advertising, media buying, social media advertising and website management.
I have worked on the media side of business with agencies such as Vizeum (Publicis group) and then on the analytics side with Coremetrics, a silicon valley start up which went on to be acquired by IBM, who i was with for almost 2years. I moved on to join a leading African start up namely Iroko Partners, who are a popular movie streaming site. During my time in Nigeria I spotted a gap within a space I had a long standing passion for namely Drinks.ng.
With my previous knowledge with investing in wines and consumer might I add, I just felt the ecommerce and retail space was ready for someone to really make things happen, so I did.