Annie Symington | Former: HOD: Analytics
Multichoice Africa (Pty) Ltd

Annie Symington, Former: HOD: Analytics, Multichoice Africa (Pty) Ltd

Annie Symington as the HOD: Analytics for MultiChoice, holds responsibility for data analytics and insights across the organisation, aimed at driving improved strategic and operational decisions and communications with the use of insightful data publications.
 
With almost a decade in the marketing industry (across telecoms and media organisations), she has strived to change the company view from the static normal, to the view of using all available data to better understand the customer and their specific behaviours.

Appearances:



VIP Conference Day 2 @ 15:20

The power of data – identifying your best formula

  •     The usability of data 
  •     A data driven customer experience 
  •     Insights into customer behaviour to build lifetime loyalty 
  •     Capitalising on information for cross sell and up sell 
  •     Using data to guide new market opportunities 

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