The 360-degree customer journey Retail, like most industries, is undergoing a transformation. The shopping experience is no longer a linear one, where a person simply enters a store, makes a purchase and leaves, never to return (unless there is, of course, a complaint). It is cyclic. With multiple digital touchpoints, retailers can offer customers a 360-degree journey which, ultimately, ensures that once they embark on a journey with them, they return – time and time again. Retailers face the challenge of catering to an increasingly demanding market. With so much choice available to customers, retailers need to have “something special” to retain customer interest and stay ahead of their competition. Digitising the customer journey enables retailers to not only cater to these demands, but also to really get to know their customer so that they can continue to do so. Visit the T-Systems exhibition and let’s engage on how ICT can enable a seamless, individualised journey for your customer. T-Systems, your ICT partner to transform and disrupt business, Building a Digital Retail Industry in South Africa.