Kristel Teyras works as a Market Owner at Gemalto, the Digital Identity & Security Business Line at Thales Group, and is in charge of the Digital Identity Services portfolio within the company’s Identity and Biometrics Solutions to best support government programs. Current focus areas include mobile based digital identity credentials (mobile identity, mobile driving licenses, mobile healthcare, digital travel credentials) as well as digital identity services platforms and her role encompasses the assessment of market needs, trends, analysis of eco systems to translate it into new features and business models.
Passionate about digital identity and developments around mobile identity services, she is dedicated fully to the development of those fast growing applications to best support innovation and the digital transformation of the public sector.
She looks back on more than 18 years of experience in marketing, and 10 spent in the identification, authentication and digital security industry. Kristel shares her insights into market trends as well as the extensive knowledge in digital identity she acquired.
Prior to this, Kristel was Marketing & Communication Director, in charge of marketing across all verticals for Europe, Middle East and Africa regions at Gemalto where she focussed on harnessing integrated and multi-channel marketing & communication campaigns across traditional and new channels to maximize the business impact, build a differentiated brand, and reinforce customer preference.
Kristel is a member of the Secure Identity Alliance, where she is Chair of the Digital Identity workgroup and holds a master in international business & administration and a postgraduate diploma passed with distinction in Business Growth & Marketing Strategy.