Digital:ID - Day 2:
"Lean In to Consent - Designing a New Consent Strategy for Digital Transformation"
Classic AdTech and MarTech approaches have broken down. GDPR and newer regulations have made “cookie-stalking” a poor strategy. And consumers are sick and tired of the big data mind-reading and years of data breach headlines. They want a modern version of privacy, which means not just data protection, but transparency and control. In this session, Eve will discuss how new identity-infused consent management solutions give people a reason to trust you with their data again.
Eve Maler is VP of Innovation & Emerging Technology in ForgeRock's Office of the CTO. She is a renowned strategist, innovator, and communicator on digital identity, security, privacy, and consent, with a focus on fostering successful ecosystems and individual empowerment. Eve drives privacy and consent innovation for the ForgeRock Identity Platform, enabling user-controlled and compliant data sharing across web, mobile, and IoT contexts. She founded and leads the User-Managed Access (UMA) standards effort and guides the ForgeRock implementation of UMA and other related solutions. She also directs the company’s engagement in interoperability standards such as Health Relationship Trust (HEART), and has provided expert advice to public and private forums such as Open Banking. Previously Eve co-invented the SAML and XML standards. Eve contributes to the rock ‘n’ roll outfit ZZ Auth and the Love Tokens.