Marketing campaign

 

Our marketing campaign kicks off more than 12 months before the show and is a fully integrated campaign that uses a variety of digital and traditional channels.

 

WEBSITE

Our dedicated event website is fully responsive and consistently updated with event news. The conferences, seminar sessions, sponsors and exhibitors will be heavily promoted on the site to attract attendees to the show.

EMAIL

We run a sophisticated lead generation and lead nurture campaign to our comprehensive database. Once registered attendees receive show updates and prompts to log on to our online community and business match-making service.

DIGITAL MARKETING

Our in-house digital marketing experts will place adverts on the Google Search and Display Networks (over 2 million websites reaching over 90% of internet users), Facebook and LinkedIn. Remarketing will be used extensively on all digital platforms.

 

LEAD GENERATION

The National Roads & Traffic Expo digital marketing program uses social marketing and a sophisticated CRM to create awareness for your product or services. It allows you the opportunity to generate leads that can be added to your sales pipeline.

SOCIAL MARKETING

Updates and event alerts are regularly posted to dedicated accounts on Twitter, Facebook and LinkedIn. Event announcements are also posted to relevant 3rd party social groups and pages.

DIRECT MARKETING

The event brochure and expo tickets are physically mailed to a targeted database of transport and infrastructure professionals. Inserts are placed in leading industry publications in the weeks running up to the show.

 

ADVERTISEMENTS AND EDITORIAL COVERAGE

The expo is featured in a variety of key trade publications, including business and national mainstream press.

 

PRESS RELATIONS

Our powerful media partnerships mean more effective press relations.

 

DIRECT SALES

Our dedicated direct sales team ensures that no lead is left unconverted.

PARTNERSHIPS

We partner with leading press and media. Digital advertising, eDMs and print adverts will be placed in the run up to the event.

 

YOU

We’ll work closely together with every sponsor and exhibitor involved in the show. And we’ll discuss how we can help you drive even more traffic to the show and to your booth.

EVENTS AS A MARKETING CHANNEL

Depending upon the sponsorship status, a sponsor’s logo is carried throughout the campaign. This creates a massive amount of brand awareness for sponsoring organisations.

Then there’s the show itself.

Two days with senior executives from your target market – page advertising and online marketing cannot offer you this opportunity. To meet and have face-to-face meetings with several hundred of your prospects is surely a marketer’s dream!