Cecilia Reinaldo | Chief Executive Officer

Cecilia Reinaldo, Chief Executive Officer, hod.co

Recognised as an industry leader in Dubai’s property sector, Cecilia Reinaldo is the Chief Executive Officer of Home Owners Direct (HOD), a private sales and marketing company that marked a regional first as a new, unique, and comprehensive platform that connects buyers and tenants directly to owners. 
Cecilia has over a decade of experience in the industry and is responsible for driving all operations of HOD, especially, its corporate positioning, marketing, operational, and digital strategy. Her focus is on helping customers — both buyers and sellers — achieve significant cost savings.
Cecilia is an innovator who is credited with several effective marketing campaigns. Providing expert counsel to clients through her deep industry insights and market expertise, she has earned the reputation for providing trusted counsel to the company’s clients.
Backed by her track-record of credibility, integrity, and domain knowledge, Cecilia’s views on property trends are widely regarded for the remarkable insights she brings. A sought-after industry spokesperson, Cecilia was formerly the Managing Director of Fine & Country UAE.
Cecilia has an MBA in Marketing from PUC Rio de Janeiro, one of the top-ranked universities in Brazil, and has a Certificate of Proficiency in Marketing Management from the University of Wollongong in Dubai.
She was voted as one of the 20 Most Influential Real Estate Professionals in Dubai by Property Times.


PropIT 2020 day 1 @ 11:40

Panel discussion: Omnichannel marketing: seamlessly connecting with your customer on their preferred channel, at any time

PropIT 2020 day 2 @ 11:40

Is the Middle East property market adopting proptech?

What are the challenges and major opportunities for growth?

PropIT 2020 day 2 @ 15:00


PropTech companies from around the region will have ten minutes each to pitch their product or solution to our expert panel made up of VCs and consultants. These innovative, early-stage, companies will come head-to-head live and on stage at PropIT 2020.In these ten minute pitches, competitors will try to convince our industry experts that their business model, technology or platform is going to be a game changer that will revolutionise the property industry.
last published: 06/Apr/20 08:05 GMT

back to speakers





Rion Breslin,  rion.breslin@terrapinn.com +971 4440 2555



Rebecca Tyson, rebecca.tyson@terrapinn.com   +971 4440 2507



Jennifer Drury,  jennifer.drury@terrapinn.com +971 4 440 2513



Prima Castelino,  prima.castelino@terrapinn.com,    +971 4 440 2535