Tracy Wilkins | Director of Sales & Marketing
Crowne Plaza

Tracy Wilkins is a dynamic and results-driven Director of Sales & Marketing with a proven track record of driving revenue growth and brand awareness in the hospitality industry. With over 25 years of experience in sales and marketing roles, Tracy has a deep understanding of the ever-evolving landscape of technology, commerce, design, and customer experience.

Currently serving as the Director of Sales & Marketing at Crowne Plaza London Docklands, Tracy is responsible for developing and implementing strategic sales and marketing initiatives to drive business growth and enhance the guest experience. Her innovative approach to leveraging technology and design to create memorable guest experiences sets her apart in the industry.

Tracy is a forward-thinker who is constantly exploring new ways to integrate technology into the guest experience, from personalized marketing campaigns to seamless booking processes. Her strong leadership skills and collaborative approach have enabled her to build and lead high-performing teams that deliver exceptional results.

As a speaker at NoVacancy London 2026, Tracy will share her insights and expertise on how technology, commerce, design, and experience intersect in the hospitality industry. Attendees can expect to gain valuable knowledge and practical strategies for leveraging these key elements to drive business success and create unforgettable guest experiences.