Sue Williams | Sustainability Advisor/Trainer
The Master Innholders

Sue has had a long career in luxury hospitality, and until recently was General Manager at Whatley Manor Hotel, in the Cotswolds. Her management roles have included Le Manoir Aux Quat’ Saisons, Gidleigh Park and Cliveden House Hotel. Alongside being an operational GM, Sue has always been fully engaged in the wider hospitality sector and is a well-knownvoice on the subject of sustainability, encouraging other hoteliers to grow their knowledge of this complex subject and to take rigorous steps towards decarbonizing their businesses. Whatley’s Sustainability Journey began February 2019, prompted by the owner’s belief that the business had a responsibility to reduce its negative impact on the environment. Sue, with no previous experience in the field committed to educating herself, though research, strategic collaborations, partnering with Earthcheck (www.earthcheck.org) certification partners and NOW Transforming Hospitality (www.itmustbenow.com). Using Lockdown to study a Cambridge course with CISL on, “Businesses transitioning to Net Zero Emissions”. Then practically applying all possible measures at Whaltey to the point of achieving Climate Net Positive in December 2023. Becoming an Ambassador for EarthCheckin 2024. Post Whatley Sue established her own company, Positive Hospitality Ltd and is now supporting other hotels to go on their own sustainability journeys, be it through training or process. Also an established Non-Exec Director, specifically supporting hotel boards with strategy on Environmental best practice.