Lotti Bruce is Brand & Marketing Director at THE PIG hotels, the much-loved collection of restaurants with rooms rooted in the kitchen garden and the English countryside. With a passion for storytelling and building brands that feel authentic, Lotti has spent her career shaping experiences that connect with people on a deeper level. Having been with THE PIG for nearly 12 years, she has been a part of the team that has grown the group from just a handful of hotels to nine PIGs and now a pub! She champions creative campaigns that celebrate local food, nature-led escapes, and the personalities that make each hotel unique.
How a food philosophy can grow into an entire brand identity - natural, grounded, and distinctively British.