James B. Clarke MI | Chair of the Master Innholders
The Master Innholders

James B. Clarke MI, Chair of the Master Innholders, The Master Innholders

James B. Clarke MI is General Manager at Park Plaza Westminster Bridge London, an award-winning hotel located in central London. With over 30 years of global hospitality experience, James brings a wealth of expertise gained from leadership roles across the UK, US and the Caribbean. In addition to his operational leadership, James serves as Chair of the Master Innholders, a leading organisation committed to promoting excellence in hotel management and professional development within the hospitality industry. In this role, he champions education, mentoring and continuous learning, supporting the next generation of industry leaders through a range of development initiatives and scholarship programmes.

Appearances:



Day 2 @ 11:30

Rethinking hotel success: what really drives profit?

Profitability today means more than just room rates and occupancy. This panel explores new metrics and revenue streams that define real success in hospitality.

  • Discover new ways to define and measure hotel profitability
  • Ancillary revenue: the role of non-room profit in financial success
  • Learn how guest lifetime value changes revenue strategy
last published: 12/Nov/25 10:25 GMT

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