Declan Wale | Director
The Hotel Magazine

Day 2 @ 11:30

The future is boutique: trends and tools that are making guests look beyond the big brands

Guests are increasingly seeking authentic, local experiences over standardised brand stays. This panel discusses how boutique and independent hotels can capitalise on this trend by leveraging their uniqueness.

• Find out what boutique hotels offer that big brands can’t
• Discover how to authentically incorporate culture without clichés
• Explore tech tools helping independents gain visibility