Tim Smith | Global Auto And Mobility Director
ustwo

Tim Smith, Global Auto And Mobility Director, ustwo

Originally from North Wales, Tim moved to London in 2005 to begin his career as a graphic and user experience designer. Before turning his attention to the challenges of the automotive and mobility world, Tim specialised in designing for “human–to–whatever” interaction, as he calls it. Starting his career designing weird and wonderful interactive packaging for the likes of PlayStation, he quickly moved on to digital design, where he furthered his interest in Human–Machine Interaction (HMI) working on everything from Natural History Museum gestural interactives and Tate Modern digital art installations to Samsung smartphones, smart TVs and smart fridges.

Today, Tim focuses on studying, exploring and designing for human behaviour in how people move through physical spaces, whether by car, by public transport or by foot. This includes mobility in and around the car, autonomous vehicles, transportation services, consumer airline experiences and even pedestrian mobility access. Tim co-wrote the first book ever released on UX design for autonomous vehicles: "Humanising Autonomy: Where Are We Going?" and has since gone on to write many articles and talked at many events on the subject of user–centred design for automotive and mobility, as well as working on products and services with Ford, Transport for London, Jaguar Land Rover and Here to name a few. 

In 2018, Tim was recognised by BIMA as one of the top 100 influencers in UK digital design and in 2019, he was elected onto the Board of Directors at Wayfindr, an award-winning social tech non-profit, with ambitions to help the world's 285 million blind people navigate indoor environments independently.

Tim has a collection of over 2,000 toy cars and growing.

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