Sytse Zuidema is the CEO of NewMotion since 2015, where he manages the company's fast-growing business in over 30 European countries and leads a team of more than 200 employees.
From early on, he has always believed that the energy transition is the only way forward in both his professional and personal life. He started by putting solar panels on his home as an early adopter and transitioning this vision on a business level by developing a solar power plant in Sicily in 2012 - where it still generates solar power and contributes to the energy demand on the Italian island.
Bringing more than 10 years of business telecommunications experience, Zuidema was active in the rise of the internet. His earned success has taught him the lesson of building a meaningful and profitable business from the ground up, which led him
to where he is today at NewMotion, working towards his vision of energy transition.
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