Sasha Afanasieva is the Founder and CEO of Blubel, a crowdsourcing navigation system for cyclists. After 6 years experience in investment banking, where she led financial transactions in tech & media,
Sasha completed the On Purpose Social Leadership Programme. During this time she came up with the idea for Blubel - a device that not only navigates cyclists along quiet and cycle-friendly routes, but also gathers relevant journey data that can improve routing and provide valuable insights for urban planning. Blubel has been launched, with the support of the European Space Agency BIC and after a successfully funded Kickstarter campaign.
The company also won the European Space Agency Special Prize at the European Satellite Navigation Competition in 2016 and received the Innovation Challenge grant from the Department for Transport.