Pieter Morlion is founder of MORE LION – helping governments, companies and research institutes understand and implement sustainable mobility from a no-nonsense, neutral and data-driven perspective. Projects include mobility dashboards, data projects for cycling & the sharing economy, strategy shaping for governments and innovation tracks on a number of subjects.
Before starting his own business, Pieter founded and managed a traffic control center for the city of Ghent in Belgium. He conceived and patented the award-winning Traffic Management as a Service (TMaaS) concept, helping cities ditch the control room and embrace automatic monitoring and decision making in the cloud. He collected funding and started a 4.3M€ project to implement the concept in Ghent.
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