The Swedish Railway market is deregulated since 2010 and competition from new entrants have increased year by year. Maria’s primary responsibility is to drive revenue generation and profitability improvement activities. A high focus on customer satisfaction, as well as modernizing SJ Customer offering and revenue optimization process has led to a growth of SJ market share especially in comparison to air. Since 2015 SJ has adopted a growth strategy where product improvements, communication, and directed price reductions are the tools used in combination with efficient Revenue Management. The strategy have been very successful and SJ has increased both customer satisfaction and the number of passengers since.
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