Maria Hofberg | Director Of Revenue Management, Pricing And Product
SJ AB

Maria Hofberg, Director Of Revenue Management, Pricing And Product, SJ AB

The Swedish Railway market is deregulated since 2010 and competition from new entrants have increased year by year. Maria’s primary responsibility is to drive revenue generation and profitability improvement activities. A high focus on customer satisfaction, as well as modernizing SJ Customer offering and revenue optimization process has led to a growth of SJ market share especially in comparison to air. Since 2015 SJ has adopted a growth strategy where product improvements, communication, and directed price reductions are the tools used in combination with efficient Revenue Management. The strategy have been very successful and SJ has increased both customer satisfaction and the number of passengers since.

Appearances:



Day 1 @ 10:55

Achieving profitable growth through customer orientation and digitalisation

last published: 06/Dec/19 15:15 GMT

back to speakers

Mobility Re-Imagined

Join the 300,000-strong mobility community and get 50% off your MOVE ticket.

Sign Up for Event Updates

By signing up, you agree to join our mailing list to receive information and updates about MOVE.

Still haven't registered?

Book your ticket for the most important mobility event on the planet.