Vice President Lior Sethon co-leads Mobileye’s intelligent mobility solutions division, including product design and engineering, production, go-to-market strategy, and financial oversight. This global organization takes transformative Mobileye technology beyond the automotive industry and directly into vehicles already on the road used by fleets around the world. He has been instrumental in the rapid growth of Mobileye’s aftermarket business, providing retrofit safety technology to fleets and actionable road data to cities around the world.
Sethon brings to Mobileye more than decade of experience in sales management, business development and marketing for international companies – both large and small. He also worked as a senior advisor to the Israeli Minister of Defense for two years and was a commander in a combat unit in the Israeli Defense Forces.
Sethon sits on the board of directors for the Alliance for the Future of Israel, a non-profit organization that encourages local leadership. He also mentors new immigrants and helps them integrate into the Israeli business community. Sethon holds a bachelor of arts in communications and management from the Management College of Israel.
Outside of his volunteer and work time, Sethon is a passionate basketball player and fan. His favorite teams include the Dallas Mavericks, the Duke University Blue Devils, and Hapoel Jerusalem. In his quiet moments, he enjoys studying world and military history
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