As Director of International for NIU, Joseph is responsible for growth of the brand, sales channels, and all key global partnerships for new mobility solutions. Joseph has been working in the start-up ecosystem of China for the past 15 years and is passionate about transforming urban mobility globally.
The future of urban mobility is being shaped by non-traditional companies, and more and more those companies are popping up in China. Joseph will provide insights to how NIU disrupted the mobility world in China, and how it wants to create an eco-system of collaboration in Europe.
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